Pulse Advertising
Senior Manager, Social Media Management(m/w/x)
Vollzeitmit HomeofficeSenior
Hamburg, Berlin
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Dein persönlicher KI-Karriere-Agent
TOTony's Chocolonely
Strategic Social Media Manager DACH(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Developing social media strategy and paid media campaigns for Tony's Chocolonely's DACH market. Proven paid media and performance marketing experience across Meta, TikTok, LinkedIn, and Google required. 28 holidays, company bonus, and luxury vega-lunch twice weekly.
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Anforderungen
- Previous social media marketing experience, ideally in FMCG or fast-paced brand environment
- Proven track record in paid media and performance marketing across Meta, TikTok, LinkedIn, and Google
- Hands-on experience in campaign setup, targeting, bidding, and conversion tracking
- Experience managing and steering external agencies
- Ability to set clear expectations, conduct performance reviews, and build productive partnerships
- First leadership experience: coaching, delegating, and developing junior team members
- Strong strategic thinking and analytical skills
- Ability to translate data into action, spot trends and platform shifts
- Ability to balance brand building with performance goals
- Sharp understanding of social-first content formats
- Sharp understanding of brand tone of voice
- Sharp creative judgment
- Eagerness to work in a fast-paced environment
- Ability to independently drive initiatives
- Ability to manage complex projects
- Ability to deliver impactful results
- Based in Germany for remote work option
- Belief in Tony's purpose and core values
Aufgaben
- Define and evolve the overarching social media strategy
- Analyze content and report on KPIs
- Provide monthly performance updates
- Translate insights into strategic pivots
- Drive paid media strategy across B2B and B2C channels
- Allocate budget for paid media
- Target audiences for paid media
- Optimize paid media campaigns
- Report on paid media ROI
- Build and scale a micro-influencer strategy
- Activate authentic voices to tell our story
- Drive brand trust through earned conversations
- Source user-generated content (UGC)
- Manage creator partnerships
- Activate fan engagement
- Evaluate and onboard external agencies
- Manage external agencies for performance marketing and social
- Set clear KPIs and expectations for agencies
- Ensure agency delivery on brief, budget, and quality
- Lead, coach, and develop the Social Media Coordinator
- Set priorities for the Social Media Coordinator
- Review output from the Social Media Coordinator
- Provide regular feedback to the Social Media Coordinator
- Build skills and confidence of the Social Media Coordinator
- Ensure alignment between social output and brand strategy
- Ensure alignment between social output and campaign strategy
- Act as the key point of contact for the E-commerce team
- Continuously test across platforms and audiences
- Learn from testing across platforms and audiences
- Scale successful strategies across platforms and audiences
Berufserfahrung
ca. 1 - 4 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Tools & Technologien
MetaTikTokLinkedInGoogle
Benefits
Mehr Urlaubstage
- 28 holidays
Gratis oder Vergünstigte Mahlzeiten
- Luxurious vega-lunch (2 times a week)
Boni & Prämien
- Company bonus
Lockere Unternehmenskultur
- Inspirational team updates
Team Events & Ausflüge
- Unforgettable events
Snacks & Getränke
- Unlimited chocolate
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Tony's Chocolonely erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Tony's ChocolonelyÜber das Unternehmen
TO
FoodHamburg
The company is committed to ending exploitation in cocoa and leads by example in ethical chocolate production.
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