Beschreibung

In this role, you will shape the social media and influencer strategy, driving impactful collaborations and optimizing campaigns. Your day-to-day responsibilities will involve analyzing performance metrics and working closely with various teams to ensure cohesive storytelling.

Anforderungen

• •Degree in PR, Marketing, Communications, Media, Journalism, or comparable field
• •4+ years of experience in social media and influencer marketing
• •Strategic mindset with hands-on experience in social and influencer strategies
• •Proven experience managing and scaling influencer programs
• •Knowledge of major social media platforms and their capabilities
• •Passion for fashion with strong eye for aesthetics and trends
• •Creative, fast-thinking, and confident communicator
• •Hands-on, collaborative team player
• •Existing network and contact portfolio with industry players or influencers
• •Previous experience within fashion or lifestyle brand or creative industry

Aufgaben

• •Develop and implement the social media and influencer strategy
• •Plan, execute, and optimize influencer activations
• •Define, track, and analyze influencer KPIs
• •Translate insights into actionable recommendations
• •Manage influencer budgets, contracts, and negotiations
• •Conceptualize and execute collaborations and special projects
• •Lead content creation and curation for social media channels
• •Monitor performance and create regular reports
• •Apply learnings to improve strategy and execution
• •Collaborate with Design, Buying, and Merchandising teams

Benefits