Senior Programmatic Advertising Consultant(m/w/x)

Beschreibung

In this role, you will manage programmatic campaigns across various platforms, providing strategic insights and recommendations. Your day-to-day responsibilities will involve analyzing data, developing effective strategies, and guiding the team to adopt best practices in programmatic advertising.

Anforderungen

• •Strong background in programmatic advertising
• •Deep understanding of the digital advertising ecosystem
• •Experience managing campaigns on the Google stack (DV360, CM360)
• •Experience working with The Trade Desk
• •Comfort in guiding team members to adopt programmatic best practices
• •Ability to upskill the team
• •Channel experience in video, display, digital audio, digital outdoor, and CTV
• •Extensive relevant experience in programmatic advertising
• •Deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics
• •Strong understanding of DSPs, DMPs, and ad exchanges
• •Strong analytical skills
• •Ability to provide insights and recommendations based on data
• •Excellent communication and collaboration skills
• •Experience presenting plans to senior clients and internal teams
• •Experience managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels

Aufgaben

• •Assist with programmatic pitches
• •Identify latest developments and opportunities for clients
• •Devise strategies and implement best practices
• •Develop plans for effective targeting and creative recommendations
• •Translate results into insights and actionable plans
• •Manage programmatic campaigns across multiple platforms
• •Analyze campaign data for insights and recommendations
• •Deliver data-driven insights and analytics presentations

Tools & Technologien

Benefits