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Senior Media Buyer(m/w/x)
Leading strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat for top-tier clients. Server-side tracking implementation expertise required. Focus on intelligent marketing solutions for contextual safety.
Anforderungen
- Deep understanding of digital advertising
- Excellent analytical skills
- Ability to mentor junior team members
- Technical lead for tracking pixel/tag troubleshooting
- Server-side tracking implementation
- Cross-device and third-party verification tools
- Subject matter expert in digital media buying
- Providing training and mentorship to junior and mid-level buyers
- Proactively researching and implementing new media strategies
- Implementing new pricing models and bidding techniques
Aufgaben
- Lead media buying strategy and execution across Google Ads, DV360, Meta, TikTok, and Snapchat
- Develop data-driven advertising strategies to maximize ROI and meet client objectives
- Manage campaign performance and profitability for a portfolio of top-tier clients
- Oversee media pacing to ensure full delivery within budget constraints
- Implement real-time optimizations to improve campaign performance
- Monitor attribution models to assess cross-device performance
- Act as a technical lead for tracking pixel and tag troubleshooting
- Ensure integration of tracking and measurement tools for brand safety and fraud detection
- Analyze campaign data to provide actionable insights for reporting
- Provide training and mentorship to junior and mid-level buyers
- Improve internal processes and QA standards to enhance execution efficiency
- Lead knowledge-sharing sessions on campaign setups and platform features
- Partner with CSMs to develop data-driven upsell strategies
- Join client meetings to provide technical consultation and recommend optimizations
- Collaborate with cross-functional teams to improve campaign execution
- Research and implement new media strategies and bidding techniques
- Share findings on digital landscape developments with the team
- Assist in ad-hoc projects to enhance internal efficiencies and strategies
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
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Senior Media Buyer(m/w/x)
Leading strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat for top-tier clients. Server-side tracking implementation expertise required. Focus on intelligent marketing solutions for contextual safety.
Anforderungen
- Deep understanding of digital advertising
- Excellent analytical skills
- Ability to mentor junior team members
- Technical lead for tracking pixel/tag troubleshooting
- Server-side tracking implementation
- Cross-device and third-party verification tools
- Subject matter expert in digital media buying
- Providing training and mentorship to junior and mid-level buyers
- Proactively researching and implementing new media strategies
- Implementing new pricing models and bidding techniques
Aufgaben
- Lead media buying strategy and execution across Google Ads, DV360, Meta, TikTok, and Snapchat
- Develop data-driven advertising strategies to maximize ROI and meet client objectives
- Manage campaign performance and profitability for a portfolio of top-tier clients
- Oversee media pacing to ensure full delivery within budget constraints
- Implement real-time optimizations to improve campaign performance
- Monitor attribution models to assess cross-device performance
- Act as a technical lead for tracking pixel and tag troubleshooting
- Ensure integration of tracking and measurement tools for brand safety and fraud detection
- Analyze campaign data to provide actionable insights for reporting
- Provide training and mentorship to junior and mid-level buyers
- Improve internal processes and QA standards to enhance execution efficiency
- Lead knowledge-sharing sessions on campaign setups and platform features
- Partner with CSMs to develop data-driven upsell strategies
- Join client meetings to provide technical consultation and recommend optimizations
- Collaborate with cross-functional teams to improve campaign execution
- Research and implement new media strategies and bidding techniques
- Share findings on digital landscape developments with the team
- Assist in ad-hoc projects to enhance internal efficiencies and strategies
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Über das Unternehmen
Channel Factory
Branche
Marketing
Beschreibung
Channel Factory provides intelligent marketing solutions for contextual safety, suitability, and performance for brands and agencies.
Noch nicht perfekt?
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