Beschreibung

In this role, you will be the backbone of the marketing team, optimizing the MarTech stack and ensuring effective campaign tracking. Your daily responsibilities will involve collaborating across teams to enhance lead management and drive product-led growth.

Anforderungen

• •3+ years of experience in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS
• •Strong experience with Salesforce and Pardot or other CRM/Marketing Automation platforms
• •Deep understanding of marketing funnels, lifecycle tracking, attribution, and lead scoring
• •Experience building dashboards and performance reports using tools like Salesforce, Looker Studio, or similar
• •Comfort working with data (Excel, basic SQL, or analytics platforms) to derive insights
• •Self-starter with a builder mindset—eager to establish processes and systems from scratch
• •Familiarity with freemium and PLG motions, webshop/eCommerce funnels, and enterprise sales journeys
• •Experience working in cyber intelligence, SaaS, or other data-driven environments
• •Knowledge of privacy regulations (e.g., GDPR, CCPA)

Aufgaben

• •Own and optimize the MarTech stack
• •Evaluate new tools for the evolving tech stack
• •Build and maintain dashboards to track campaign performance
• •Monitor lead funnel metrics and customer conversion
• •Support product-led growth strategies in marketing and sales
• •Develop scoring models and segmentation strategies
• •Manage lifecycle workflows based on user behavior
• •Automate campaign assets like email nurtures and landing pages
• •Implement data governance best practices
• •Ensure GDPR compliance and lead source attribution
• •Collaborate with Marketing, RevOps, and Sales teams
• •Improve lead handoff and pipeline acceleration
• •Align processes between Marketing and Sales

Tools & Technologien

Benefits