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Senior Marketing Manager Retail & Visual Merchandising(m/w/x)
Developing and implementing marketing initiatives for premium, fashion, and luxury eyewear brands across digital and offline channels. Strong visual merchandising and retail experience across multiple stores required. Two pairs of glasses annually, employee discounts, and continuous learning platform.
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Anforderungen
- Marketing, Brand Marketing, Retail Marketing, Trade Marketing or similar field experience
- Visual Merchandising, POS, Retail Experience or Store Marketing experience, ideally across multiple stores or larger retail network
- Strong understanding of brands, customer experience, and premium/fashion/luxury environment
- Strategic thinking with hands-on mentality and enjoyment of turning ideas into tangible experiences
- Strong project management skills and confidence working with multiple stakeholders
- Creative mindset with good understanding of design, trends, and consumer behavior
- Excellent communication skills and ability to work effectively in international environment
- Fluent German and English, both written and spoken
Aufgaben
- Shape brands across digital and offline channels
- Develop and implement marketing initiatives for premium, fashion, and luxury brands
- Ensure consistent brand communication across all touchpoints
- Create a strong customer experience across all touchpoints
- Bring brands to life in-store
- Develop and implement POS, retail activation, and Visual Merchandising concepts
- Translate international brand guidelines into local retail experiences
- Work closely with Retail and Sales for high-quality execution
- Create omnichannel experiences
- Connect physical and digital customer journeys
- Identify opportunities to strengthen the customer experience
- Support campaigns and initiatives from concept to implementation
- Work cross-functionally with various teams
- Collaborate closely with Creative, Digital, CRM, Merchandising, Retail, Sales, and international brand teams
- Coordinate internal and external partners
- Ensure successful project delivery
- Analyze campaign and retail performance
- Translate insights into actionable recommendations
- Identify trends and new opportunities
- Continuously improve marketing and retail activities
Berufserfahrung
Ausbildung
Sprachen
Benefits
- Employee discounts
- Corporate Benefits
- Wellpass
- Two pairs of glasses per year
- Continuous learning platform
- Internal development programs
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens EssilorLuxottica erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei EssilorLuxotticaÜber das Unternehmen
Das Unternehmen ist weltweit führend im Design, in der Herstellung und im Vertrieb von Brillengläsern, Fassungen und Sonnenbrillen.
Nejo bewertet ihn, und bringt ihn danach gemeinsam mit dir in Bestform.
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