Senior Growth Lead, Retail Media, AdTech(m/w/x)

Anforderungen

• Strategic thinking and analytical rigor from top-tier companies
• Ideally 8+ years in Ad Tech, Retail Media, CPG Marketing, or Strategic Consulting
• Experience in Hub and Spoke organizational model (plus)
• Highly analytical with strong commercial acumen
• Ability to explain product initiatives through data
• Ability to use data for strategic justification
• Exceptional verbal and written communication skills
• Ability to simplify complex concepts for diverse audiences
• Proven track record launching media products/platforms
• High emotional intelligence (EQ)
• Ability to lead through influence
• Ability to navigate complex corporate structures

Aufgaben

• Liaise between central media business and portfolio companies.
• Influence the product roadmap.
• Orchestrate Go-To-Market strategies.
• Optimize retail partners for media monetization.
• Act as a strategic consultant to child companies.
• Align business goals with retail media strategy.
• Build deep relationships with leadership teams.
• Secure buy-in for new media products.
• Secure buy-in for growth initiatives.
• Navigate user experience and monetization tensions.
• Find win-win solutions for conflicts.
• Translate market feedback into product requirements.
• Lead end-to-end launch of new media placements.
• Lead end-to-end launch of data products.
• Lead end-to-end launch of ad formats.
• Define and refine retail app value propositions.
• Ensure sales teams have compelling narratives.
• Identify market gaps.
• Design scalable growth programs.
• Deploy growth programs across the portfolio.
• Audit the sales funnel.
• Identify sales funnel friction points.
• Improve win rates and retention.
• Optimize product pitching and delivery.
• Collaborate with other Growth Leads.
• Import and export successful strategies.
• Ensure a unified global pipeline.

Berufserfahrung

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