bitop AG
Head of Marketing Fokus D2C(m/w/x)
Vollzeitmit HomeofficeManagement
Dortmund
ab 80.000 - 110.000 / Jahr
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Global marketing strategy and omnichannel experience transformation for hearing health solutions. Master's degree in Marketing or related field required. 4-day work week, 6 weeks vacation.
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Anforderungen
- Master Degree in Business Administration, Major in Marketing
- Proven track record in retail, FMCG or medical Care Marketing Management
- Fundamental Brand Management skills
- Entrepreneurial broadband skillset
- Result oriented and well organized
- Strategic thinker
- Strong analytical skills
- Entrepreneurial with strong operational skills and business acumen
- Richness of ideas and creative thinking
- Charismatic personality
- Firm but diplomatic
- High Integrity
- Inspirational leadership qualities
- Strong implementation skills
- Coaching capabilities
- Fundamental knowledge of ERP and CRM systems
- Good understanding of digitalization
Aufgaben
- Define and drive brand, marketing strategy, and product portfolio
- Lead transformation to integrated, customer-centric omnichannel experience
- Design and implement enterprise operating model with agile governance
- Manage performance, including P&L, ROAS, budgeting, forecasts, KPIs, and risk
- Lead Customer Retention, CRM, Customer Experience, and Service
- Oversee Media & Performance, Retail Marketing, Data, Analytics, and AI
- Manage Creative & Content, and Product & Portfolio
- Redefine brand purpose, positioning, and value proposition
- Lead integrated omnichannel brand experience
- Develop data-driven marketing strategy and annual plan
- Oversee portfolio storytelling and brand architecture
- Run agile ways of working and digital enablement
- Align with Sonova Group marketing strategy
- Drive change management and capability development
- Optimize marketing P&L, ROAS, and resource allocation
- Monitor real-time dashboards and conduct regular reviews
- Identify risks and opportunities, implement action plans
- Institutionalize post-implementation evaluation and learnings
- Build lifecycle marketing, loyalty programs, and privacy-compliant CRM
- Map customer journeys, implement retention and reactivation campaigns
- Create unified customer data view for personalization
- Develop integrated media & performance strategy
- Manage agency partners and performance marketing
- Collaborate with retail and field teams for in-store activation
- Ensure compliant and consistent creative across channels
- Optimize store-level marketing plans and retail analytics
- Integrate CRM data with in-store activity
- Align retail activation with online campaigns
- Establish robust data strategy and governance
- Build analytics platform with dashboards and predictive models
- Lead data integration and Master Data Management
- Promote AI-enabled decision-making and automation
- Drive scalable content strategy and library
- Maintain brand voice, visual identity, and accessibility
- Collaborate with Sales for content needs
- Leverage customer stories and testimonials for engagement
- Align product portfolio and pricing with patient and professional needs
- Optimize product launches and pricing
- Monitor product performance and adjust strategy
- Embed VOC feedback into product and service improvements
- Design end-to-end customer experience
- Implement service metrics and scalable self-service
- Map customer journeys and drive cross-functional improvements
Berufserfahrung
10 Jahre
Ausbildung
Master-Abschluss
Sprachen
Deutsch – verhandlungssicher
Englisch – verhandlungssicher
Tools & Technologien
ERPCRM
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Sonova AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Sonova AGÜber das Unternehmen
SO
HealthcareDortmund
The company builds systems to render speech clear and free of noise using deep learning technology, empowering people with hearing loss.
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