Beschreibung

As a Senior Digital Strategist, you will craft strategic concepts and lead client projects while analyzing market trends. This role involves collaborating with teams, experimenting with innovative tools, and guiding junior members to enhance digital marketing efforts.

Anforderungen

• •At least 5 years of professional experience in strategic planning
• •Expertise in B2C marketing, FMCG, and retail communication
• •Data-driven and user-centric thinking
• •Passion for conceptual ideas and digital ecosystems
• •Proven track record of effective brand and communication strategies
• •Digital-first strategic thinking
• •Experience with AI tools and technologies in marketing
• •Ownership of social/content analytics for organic content
• •Optional: Build and maintain automated dashboards
• •Excellent communication and presentation skills
• •Positive and proactive attitude, strong interpersonal skills
• •Proficiency in both German and English

Aufgaben

• •Develop sophisticated strategic concepts
• •Create data-driven analyses and research
• •Develop insight-driven creative briefs
• •Identify innovative business areas and trends
• •Lead strategic content on client projects
• •Present and exchange ideas with clients
• •Design and facilitate strategy workshops
• •Ensure creative quality within timing and budget
• •Collaborate with creation and performance teams
• •Test and evaluate new marketing channels
• •Stay updated on digital marketing trends
• •Experiment with AI tools for marketing solutions
• •Manage relationships with external partners
• •Guide junior team members

Tools & Technologien

Benefits