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TATalon.One

Senior Digital Experience Manager(m/w/x)

Berlin
Vollzeitmit HomeofficeSenior
AI/ML

Defining core site page purpose, audience, and success criteria for conversion. Strategic judgment and web experience design with AI/human balance required. 30 days annual leave, LinkedIn Learning access.

Anforderungen

  • Strategic judgment
  • Strong point of view on page purpose, user experience, and AI/human visitor balance
  • Ability to connect positioning, user intent, and conversion into coherent web journeys
  • High ownership mindset with bias toward shipping and iteration
  • Web experience design & CRO
  • SEO & technical SEO
  • Content strategy
  • Fluency in Google Analytics, Google Search Console, Semrush or equivalent
  • Ability to build and publish pages in headless CMS
  • Working knowledge of schema markup (JSON-LD) and structured data
  • Strong copywriting fundamentals for web, clarity and conversion focus
  • Strong point of view on AI's impact on discovery and site structure
  • Actively experimenting with AI, forming opinions, leading approach
  • 8+ years in Product Marketing, Growth, Content Strategy, or Web-focused roles in B2B SaaS/tech
  • Demonstrated ownership of website initiatives influencing pipeline, engagement, or organic discovery
  • Track record of shipping and iterating live experiences
  • Relevant degree or equivalent practical experience in marketing, business, communication, or related fields

Aufgaben

  • Own website strategy and experience
  • Define page purpose, audience, and success criteria
  • Translate product positioning into web experiences
  • Drive clarity, discovery, and conversion on core site pages
  • Analyze user behavior to improve visitor journeys
  • Identify data opportunities and propose improvements autonomously
  • Ship improvements and iterate based on outcomes
  • Own organic search strategy with the content team
  • Develop keyword and entity strategy for SEO
  • Manage technical SEO health and search console performance
  • Lead Generative Engine Optimization (GEO) efforts
  • Structure website for AI engines using schema markup
  • Optimize website for AI through entity-based content
  • Ensure citation-optimized architecture for AI
  • Provide technical SEO oversight as in-house expert
  • Manage core web vitals, crawlability, and structured data
  • Conduct site audits with the SEO Agency
  • Prioritize SEO/GEO experimentation based on business impact
  • Own website performance analytics
  • Set up and maintain goals in Google Analytics
  • Monitor organic path analysis
  • Report on discovery impact and pipeline contribution
  • Build and maintain reporting across analytics tools
  • Surface actionable insights from data
  • Evaluate performance signals and optimize content
  • Build and iterate pages using design systems and AI tools
  • Write and refine first-pass copy for pages
  • Partner with Web Product Manager, Content, and Design
  • Work within established templates and patterns
  • Push for template improvements with evidence and results

Berufserfahrung

  • 8 Jahre

Ausbildung

  • Bachelor-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Google Analytics
  • Google Search Console
  • Semrush
  • headless CMS
  • JSON-LD
  • schema markup
  • structured data

Benefits

Weiterbildungsangebote

  • Annual learning budget
  • LinkedIn Learning access
  • German language courses

Mehr Urlaubstage

  • 30 days of annual leave
  • Paid birthday leave
  • Paid moving day

Sonstige Zulagen

  • Home office setup budget
  • Monthly home office allowance

Workation & Sabbatical

  • Work abroad up to 90 days

Mentale Gesundheitsförderung

  • Mental health support

Mitarbeiterrabatte

  • Discounted Urban Sports Club membership

Betriebliche Altersvorsorge

  • Pension contribution subsidy

Öffi Tickets

  • Subsidised public transport ticket

Lockere Unternehmenskultur

  • Dog-friendly office

Firmenfahrrad

  • Bike leasing program
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Talon.One erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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