Beschreibung

As a Senior Brand Manager for EMEA, you will shape regional brand strategies and drive impactful B2B and B2C campaigns. This role involves analyzing market dynamics, collaborating with local teams, and ensuring consistent messaging while managing key performance metrics.

Anforderungen

• •University degree in business, marketing/communication, or equivalent field
• •More than 5 years of experience in Brand and/or Product Management
• •Experience in B2B and B2C brand marketing
• •Strong understanding of consumer behavior and digital marketing trends
• •Skills in cross-functional collaboration
• •Experience in local and international/multicultural settings
• •Excellent written, oral, and interpersonal communication skills in English
• •Orientation towards customer and consumer insights
• •Action-oriented, flexible, result-driven, and communicative
• •Proactivity and initiative
• •Team and collaborative mindset
• •Proficiency in MS Office

Aufgaben

• •Lead development of regional brand strategies
• •Drive regional adaptation of global B2B and B2C campaigns
• •Ensure consistency in B2B and B2C messaging and visual identity
• •Define consumer and customer journey strategy
• •Drive demand generation strategies for patients and HCPs
• •Analyze consumer and market performance for growth opportunities
• •Collaborate with local markets to integrate insights into strategies
• •Provide regional input to Global Marketing and share insights
• •Ensure compliance of consumer and customer communications
• •Manage regional marketing KPIs, including engagement metrics and budget
• •Oversee cross-functional initiatives like digital projects and conferences

Tools & Technologien

Benefits