Karo Healthcare
Brand Lead DACH(m/w/x)
Vollzeitmit HomeofficeSenior
Düsseldorf
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Driving BiFi brand strategy and innovation for the DACH region. 1-2 years consumer marketing experience in FMCG international brands required. 30 days annual leave, hybrid work, and bicycle leasing.
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Anforderungen
- EU Citizenship and/or valid work permit
- Bachelor's or Master's Degree in BA, Marketing or similar
- 1-2 years work experience in Consumer Marketing (FMCG International brands)
- Experience in Consumer Research, Brand Analysis, Trade Marketing
- Experience executing strategies and managing projects
- Strong market knowledge on German FMCG market
- Entrepreneurial thinker, creative marketer, customer focused, result driven
- Action oriented, ability to influence others
- Highly self-motivated
- Fluent English and German
Aufgaben
- Drive BiFi brand strategy, activation, and performance in the DACH region
- Lead execution of brand plans, campaigns, and innovation projects
- Ensure excellent day-to-day brand management
- Execute the annual brand plan to deliver brand and commercial objectives
- Lead implementation, optimisation, and evaluation of ATL and BTL campaigns
- Deliver innovation and renovation projects from concept to launch
- Coordinate cross-functional teams for project delivery
- Manage day-to-day brand performance
- Identify opportunities to optimise campaigns and portfolio performance
- Optimize in-market execution
- Collaborate with Shopper Marketing, Sales, and Category teams
- Deliver compelling consumer propositions and activation plans
- Monitor market, consumer, and competitor performance
- Provide recommendations to improve brand execution
- Support Sales and Shopper Marketing with brand information
- Support Sales and Shopper Marketing with product information
- Support Sales and Shopper Marketing with market information
- Manage assigned marketing budgets effectively
- Build strong relationships with internal and external partners
- Ensure flawless execution with partners
- Act as a brand ambassador
- Maintain high standards of brand stewardship
- Live the LINK Snacks values
- Incorporate LINK Snacks culture and values into daily work
- Act as a culture ambassador
Berufserfahrung
1 - 2 Jahre
Ausbildung
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – fließend
Benefits
Mehr Urlaubstage
- 30 days of paid annual leave
Flexibles Arbeiten
- Hybrid working model
Betriebliche Altersvorsorge
- Company Pension Scheme
Firmenfahrrad
- Bicycle Leasing Program
Snacks & Getränke
- High protein snacks
Team Events & Ausflüge
- Team activities and initiatives
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Link Snacks erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Link SnacksÜber das Unternehmen
LI
FoodDüsseldorf
Link Snacks is a company that manufactures real meat protein snacks across a global house of brands including Jack Link's, Peperami, BiFi, and Minuets.
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