Beschreibung

As a Product Marketing Manager, you will take full ownership of a dedicated category within the ESN portfolio, driving innovations and optimizing market presence. You will collaborate with cross-functional teams to launch new products and monitor their performance.

Anforderungen

• •Degree in Marketing, Business Administration, or related field
• •3+ years of experience in product marketing management
• •Track record of managing products across full lifecycle
• •Well-versed in portfolio strategy, consumer segmentation, and product positioning
• •Ability to plan and execute go-to-market and activation strategies
• •Analytical thinking and enjoyment of working with data
• •Clear communication and effective collaboration
• •Thriving in a fast-paced, agile environment
• •Genuine interest in the ESN brand
• •Fluency in English and German

Aufgaben

• •Own and manage the ESN category portfolio
• •Focus on innovations and optimizing market presence
• •Plan and execute product launches, relaunches, and retirements
• •Develop go-to-market strategies
• •Lead promotional campaign planning across channels
• •Ensure seamless execution and performance monitoring
• •Collaborate with product development and sales teams
• •Translate market trends and consumer insights into growth opportunities
• •Drive product launch excellence with comprehensive rollout plans
• •Coordinate activities across departments for product launches
• •Oversee product-related budgets and develop pricing models
• •Analyze performance metrics to support strategic decisions

Benefits