Product Marketing & Content Specialist(m/w/x)

Beschreibung

By blending product marketing with creative storytelling, you will translate complex technical roadmaps into high-impact narratives that drive engagement for the company's enterprise audience.

Anforderungen

• •5+ years B2B SaaS product marketing experience
• •5+ years content marketing strategy experience
• •Marketing background in software and B2B
• •Excellent English writing and storytelling skills
• •Ability to bridge product and customer needs
• •Hands-on Canva and PowerPoint skills
• •Strong cross-functional collaboration and communication
• •Video creation and editing skills
• •German language skills

Aufgaben

• •Analyze content performance on LinkedIn and the website
• •Evaluate storytelling flow and conversion effectiveness
• •Identify opportunities to improve content formats and placements
• •Adapt content to strengthen digital engagement and consistency
• •Develop clear positioning and value-based messaging
• •Translate technical roadmaps into go-to-market assets
• •Bridge product, marketing, and customer perspectives
• •Create and maintain sales enablement presentations
• •Develop datasheets, blog posts, and video collateral
• •Ensure messaging consistency across all touchpoints
• •Produce high-quality whitepapers and executive briefs
• •Use AI tools to scale core content production
• •Manage a content calendar aligned with enterprise personas
• •Coordinate the creation of case studies and infographics
• •Ensure timely delivery across all content formats

Tools & Technologien

Benefits