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Product and Customer Marketing Manager(m/w/x)
Building the product marketing function from scratch for a health insurance technology provider. Minimum 5 years of experience in product positioning and messaging required. Annual learning budget of CHF 1,500 and monthly internet allowance.
Anforderungen
- Excellent written and verbal communication skills
- Strong sense for storytelling and clarity
- Ability to translate features into benefits
- 5+ years product marketing experience
- Experience owning positioning and messaging
- Experience scaling product marketing functions
- B2B, SaaS, or high-growth experience
- Cross-functional collaboration with various teams
- Structured and self-driven mindset
- Confidence to operate in ambiguity
- Proficiency using data and qualitative research
- Fluent English
- German communication skills
- French as a plus
Aufgaben
- Build the product marketing function from the ground up
- Define scope, priorities, and ways of working
- Collaborate with product, sales, customer success, and brand teams
- Shape and execute product positioning and messaging
- Develop value propositions across the product portfolio
- Ensure differentiation for target personas across all channels
- Lead go-to-market strategies for new product launches
- Manage internal enablement and external activation for updates
- Translate product features into compelling customer stories
- Articulate benefits and use cases across various industries
- Develop deep customer and market insights
- Conduct interviews and analyze feedback to inform messaging
- Create and maintain core product marketing assets
- Produce pitch decks, one-pagers, and white papers
- Write website messaging and customer stories
- Develop help articles, release notes, and FAQs
- Provide sales and customer-facing teams with enablement tools
- Deliver training to position products throughout the customer lifecycle
- Define success metrics for product marketing initiatives
- Track performance and iterate based on data and feedback
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
- Französisch – Grundkenntnisse
Tools & Technologien
- SaaS
Benefits
Flexibles Arbeiten
- Flexible working hours
Sonstige Zulagen
- CHF 200 home office stipend
- Monthly internet allowance
Weiterbildungsangebote
- CHF 1'500 annual learning budget
Mentale Gesundheitsförderung
- Mental health sessions
Mitarbeiterrabatte
- Well-being discounts
Team Events & Ausflüge
- Monthly team events
- Bi-annual team retreats
Öffi Tickets
- SBB half fare card
Mehr Urlaubstage
- 27 days paid vacation
Gesundheits- & Fitnessangebote
- Wellness budget
Großzügige Elternzeit
- Additional parental and adoptive leave
Workation & Sabbatical
- Digital nomad work period
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Product and Customer Marketing Manager(m/w/x)
Building the product marketing function from scratch for a health insurance technology provider. Minimum 5 years of experience in product positioning and messaging required. Annual learning budget of CHF 1,500 and monthly internet allowance.
Anforderungen
- Excellent written and verbal communication skills
- Strong sense for storytelling and clarity
- Ability to translate features into benefits
- 5+ years product marketing experience
- Experience owning positioning and messaging
- Experience scaling product marketing functions
- B2B, SaaS, or high-growth experience
- Cross-functional collaboration with various teams
- Structured and self-driven mindset
- Confidence to operate in ambiguity
- Proficiency using data and qualitative research
- Fluent English
- German communication skills
- French as a plus
Aufgaben
- Build the product marketing function from the ground up
- Define scope, priorities, and ways of working
- Collaborate with product, sales, customer success, and brand teams
- Shape and execute product positioning and messaging
- Develop value propositions across the product portfolio
- Ensure differentiation for target personas across all channels
- Lead go-to-market strategies for new product launches
- Manage internal enablement and external activation for updates
- Translate product features into compelling customer stories
- Articulate benefits and use cases across various industries
- Develop deep customer and market insights
- Conduct interviews and analyze feedback to inform messaging
- Create and maintain core product marketing assets
- Produce pitch decks, one-pagers, and white papers
- Write website messaging and customer stories
- Develop help articles, release notes, and FAQs
- Provide sales and customer-facing teams with enablement tools
- Deliver training to position products throughout the customer lifecycle
- Define success metrics for product marketing initiatives
- Track performance and iterate based on data and feedback
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
- Französisch – Grundkenntnisse
Tools & Technologien
- SaaS
Benefits
Flexibles Arbeiten
- Flexible working hours
Sonstige Zulagen
- CHF 200 home office stipend
- Monthly internet allowance
Weiterbildungsangebote
- CHF 1'500 annual learning budget
Mentale Gesundheitsförderung
- Mental health sessions
Mitarbeiterrabatte
- Well-being discounts
Team Events & Ausflüge
- Monthly team events
- Bi-annual team retreats
Öffi Tickets
- SBB half fare card
Mehr Urlaubstage
- 27 days paid vacation
Gesundheits- & Fitnessangebote
- Wellness budget
Großzügige Elternzeit
- Additional parental and adoptive leave
Workation & Sabbatical
- Digital nomad work period
Über das Unternehmen
grape
Branche
Insurance
Beschreibung
Das Unternehmen ist ein führender Gesundheitspartner in der Versicherungsbranche und revolutioniert das traditionelle Versicherungsmodell für Arbeitnehmer.
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