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PR & Communications Manager (m/w/x)
Shaping brand narrative for Germany, Austria, and Benelux, translating global campaigns into local plans. Extensive media relations and creative campaign delivery experience essential. Hybrid working, 30 days annual leave.
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Anforderungen
- Relevant experience in PR, Brand Communications, Media Relations
- Experience in sports, lifestyle, fashion, consumer goods, premium brands
- Essential experience in media planning, social media, PR & Communications, creative campaign delivery
- Proven track record in delivering successful PR campaigns, product launches, communication programs
- Strong understanding of media landscapes, cultural trends, storytelling, consumer behavior
- Established media, influencer, industry network
- Strong project management skills, ability to manage multiple priorities
- Creative and analytical mindset
- Ability to operate strategically and hands-on
- Strong relationship-building and stakeholder-management capabilities
- Excellent written and verbal communication skills
- Fluent in German and English
- Willingness to travel across GBA region and attend events
Aufgaben
- Develop and execute integrated PR and communication strategies
- Shape and amplify the brand narrative across Germany, Austria, and Benelux
- Translate global campaigns into locally relevant communication plans
- Ensure a consistent brand narrative across all channels
- Elevate cultural relevance and visibility through strategic storytelling
- Develop brand, product, athlete, community, and talent stories
- Lead media outreach, press office activities, and interview opportunities
- Organize press days and product seeding initiatives
- Manage media events
- Build and maintain relationships with media partners
- Create communication plans for key launches and brand moments
- Identify, engage, and manage relationships with influencers and creators
- Support strategic placement of stories within cultural conversations
- Amplify partnerships and talent initiatives through earned media
- Ensure talent activations deliver against communication objectives
- Lead and manage external PR agencies
- Ensure agency deliverables align with brand standards
- Align communication priorities with global, regional, and local stakeholders
- Provide strategic communications guidance to internal teams
- Develop integrated 360° campaigns with cross-functional teams
- Ensure PR initiatives support broader marketing objectives
- Align key messaging and launch plans across consumer touchpoints
- Support crisis communications and reputation management
- Manage PR budgets and agency retainers
- Define and track communication KPIs
- Deliver regular reporting and campaign recaps
- Measure communication effectiveness and identify improvement opportunities
- Monitor media and cultural trends for communication opportunities
- Translate insights into communication strategies
- Stay informed on emerging platforms and storytelling approaches
Berufserfahrung
Ausbildung
Sprachen
Benefits
- Discretionary bonus opportunity
- Hybrid working
- Flexible working hours
- Work from anywhere (20 days/year)
- Pension scheme
- 30 days annual leave
- Deutschland Ticket
- Sports subscription
- Bicycle lease scheme
- Employee discount
- Wellbeing and mental health benefit
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens New Balance Germany GMBH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei New Balance Germany GMBHÜber das Unternehmen
The company empowers people through sport and craftsmanship to create positive change in communities worldwide.
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