Performance & Activation Manager(m/w/x)

Beschreibung

You will drive the success of digital media campaigns by transforming data into strategic actions. Your day-to-day involves optimizing activations and translating complex insights for the team.

Anforderungen

• •3+ years experience in media agency, digital economy, or FMCG
• •Fluency in English
• •Familiarity with DV360
• •Knowledge of digital trends and best practices
• •Profound knowledge of digital market and planning
• •Awareness of digital effectiveness KPIs
• •Solid understanding of research tools
• •Ability to shift from strategy to detail
• •Strong organisation skills and attention to detail
• •Knowledge of Ad Serving and Google Analytics
• •Ability to work independently under pressure
• •Excellent quantitative and analytical skills
• •Organised and highly numerate
• •Results-orientated and entrepreneurial
• •Ability to prioritise high-impact tasks
• •Skills in data analysis and report building
• •Passion for data and detailed accuracy
• •Self-motivated and collaborative across levels
• •Enjoyment of problem solving and insights
• •Ambitious and keen for individual responsibility
• •Fluency in German (Nice to have)
• •Additional digital certificates or qualifications (Nice to have)
• •Bachelor’s or Master’s degree in relevant field

Aufgaben

• •Execute digital media plans to meet business objectives
• •Advise on digital channel mix and customer journeys
• •Implement localized digital measurement methodologies against funnel KPIs
• •Drive data visualization to facilitate campaign insights
• •Translate communication objectives into media and conversion KPIs
• •Maximize audience targeting using first, second, and third-party data
• •Ensure technical tracking is correctly configured before activation
• •Monitor daily performance across creatives, audiences, and touchpoints
• •Advise on ongoing campaign optimizations
• •Develop and maintain comprehensive performance dashboards
• •Collaborate with agencies to identify campaign performance drivers
• •Communicate data-driven stories to non-technical stakeholders
• •Provide data to the business insights team
• •Improve the performance of all digital activations
• •Distill best practices and insights from media activities

Tools & Technologien

Benefits