Dein persönlicher KI-Karriere-Agent
Marketing Communications Manager(m/w/x)
Designing digital-first, global B2B campaigns for adhesive tape solutions, including Account-Based Marketing. 8+ years B2B marketing communications experience in industrial/technical environments required. Collaboration with regional project teams, focus on campaign execution.
Anforderungen
- 8+ years B2B marketing communications experience in industrial/technical environments
- Automotive industry experience is a strong advantage
- Proven track record in integrated global marketing campaigns
- Hands-on Account-Based Marketing (ABM) experience in complex B2B
- Strong industrial B2B marketing expertise
- Solid understanding of complex products and value propositions
- Understanding of long sales cycles
- Direct digital marketing experience
- Social media (e.g. LinkedIn) experience
- Marketing automation tools experience
- Analytics experience
- Strong project management skills
- Ability to coordinate across multiple stakeholders, regions, and agencies
- Experience in global and matrix organizations
- Ability to collaborate across Business Units, regions, and external partners
- Creative and strategic thinker
- Data-driven mindset
- Strong analytical capabilities
- Excellent communication skills
- Business-fluent written and spoken English
- High attention to detail
- Pragmatic approach
- Ability to deliver results in fast-paced and complex environments
Aufgaben
- Develop global annual marketing communications plan
- Collaborate with Business Units and regional teams
- Design and supervise digital-first campaigns
- Implement and ramp up Account-based Marketing
- Lead regional project teams in campaign execution
- Define and maintain customer personas
- Create end-to-end customer journeys
- Produce high-quality content for key touchpoints
- Ensure consistent brand messaging
- Monitor and report on campaign performance
- Derive insights to optimize ROI
- Foster collaboration across global stakeholders
- Steer creative and production agencies
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- marketing automation tools
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Marketing Communications Manager(m/w/x)
Designing digital-first, global B2B campaigns for adhesive tape solutions, including Account-Based Marketing. 8+ years B2B marketing communications experience in industrial/technical environments required. Collaboration with regional project teams, focus on campaign execution.
Anforderungen
- 8+ years B2B marketing communications experience in industrial/technical environments
- Automotive industry experience is a strong advantage
- Proven track record in integrated global marketing campaigns
- Hands-on Account-Based Marketing (ABM) experience in complex B2B
- Strong industrial B2B marketing expertise
- Solid understanding of complex products and value propositions
- Understanding of long sales cycles
- Direct digital marketing experience
- Social media (e.g. LinkedIn) experience
- Marketing automation tools experience
- Analytics experience
- Strong project management skills
- Ability to coordinate across multiple stakeholders, regions, and agencies
- Experience in global and matrix organizations
- Ability to collaborate across Business Units, regions, and external partners
- Creative and strategic thinker
- Data-driven mindset
- Strong analytical capabilities
- Excellent communication skills
- Business-fluent written and spoken English
- High attention to detail
- Pragmatic approach
- Ability to deliver results in fast-paced and complex environments
Aufgaben
- Develop global annual marketing communications plan
- Collaborate with Business Units and regional teams
- Design and supervise digital-first campaigns
- Implement and ramp up Account-based Marketing
- Lead regional project teams in campaign execution
- Define and maintain customer personas
- Create end-to-end customer journeys
- Produce high-quality content for key touchpoints
- Ensure consistent brand messaging
- Monitor and report on campaign performance
- Derive insights to optimize ROI
- Foster collaboration across global stakeholders
- Steer creative and production agencies
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- marketing automation tools
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
tesa
Branche
Manufacturing
Beschreibung
Das Unternehmen ist einer der weltweit führenden Hersteller von Klebebandlösungen mit mehr als 7.000 verschiedenen Produkten.
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