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TITicketmaster GmbH

Marketing and Advertising Director - DACH(m/w/x)

Berlin
VollzeitVor OrtSenior

Building and leading B2B marketing services for the live entertainment industry across Germany, Austria, Switzerland. 10+ years in senior marketing leadership with proven ability to build service models required. High autonomy in establishing a new regional organization.

Anforderungen

  • 10+ years of experience in senior marketing or commercial leadership roles
  • Proven ability to build marketing service models or manage marketing as a commercial product
  • Entrepreneurial mindset with a track record of commercial success
  • Strong cross-functional leadership and stakeholder management skills
  • Experience managing multi-market budgets and teams
  • Excellent presentation and negotiation skills in client environments
  • Fluency in German and English, French is a plus
  • Deep understanding of Austrian and Swiss markets
  • Strategic, entrepreneurial mindset with a focus on commercial outcomes
  • Skilled at building high-performing, cross-border teams
  • Thrives in dynamic, evolving environments; comfortable leading change
  • Demonstrates integrity, collaboration, and accountability
  • Communicates with clarity and influence across levels
  • Track record of driving change and innovation, while championing teams and culture
  • Adapt behavior to meet diverse expectations and foster collaboration

Aufgaben

  • Establish and lead the Marketing & Advertising Services organization for the DACH region
  • Develop the regional marketing services portfolio, including offerings, pricing, delivery processes, and ROI frameworks
  • Plan and allocate the marketing budget across Germany, Austria, and Switzerland
  • Design and implement a best-in-class B2B marketing strategy across markets
  • Collaborate with Sales, Client Development, and Finance to integrate marketing services into go-to-market activities
  • Oversee B2C demand generation campaigns and performance marketing across digital and retail channels
  • Lead and mentor a multidisciplinary team in CRM, performance, brand, client marketing, design, and analytics
  • Represent Ticketmaster’s marketing capabilities in pitches, conferences, and industry partnerships
  • Align global best practices with local needs by collaborating with international stakeholders, including Global Marketing and Product teams in London
  • Implement tools and automation to enhance campaign efficiency and reporting
  • Drive continuous improvement, cost control, and innovation within the marketing organization

Berufserfahrung

  • 10 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Deutschverhandlungssicher
  • Englischverhandlungssicher
  • FranzösischGrundkenntnisse
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