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SOSOFTGAMES

Marketing Analyst(m/w/x)

Berlin
VollzeitRemoteSenior
AI/ML
Data Science

Analyzing user acquisition, LTV models, and SKAdNetwork for casual mobile games at an instant gaming company. Deep understanding of digital marketing channels and 5+ years hands-on experience as Marketing or Performance Analyst required. Generous vacation regulation, home office allowance, flexible working hours.

Anforderungen

  • Analytical and strategic thinking
  • Completion of a technical assessment
  • Deep understanding of digital marketing channels and attribution methodologies
  • 5+ years of hands-on experience as a Marketing Analyst or Performance/Growth Analyst
  • Bachelor's degree in Marketing, Business, or a quantitative field
  • Advanced expertise in SQL
  • Deep understanding of mobile ad tech stack
  • Expert-level experience with digital marketing platforms and web/app analytics tools
  • Proven mastery of a data visualization tool
  • Strong understanding of statistical analysis and experimentation methodology
  • Ability to translate complex marketing data into business insights
  • Excellent communication, presentation, and collaboration skills
  • Fluency in written and spoken English
  • Experience in gaming/product company doing Analytics at scale
  • Deep knowledge of statistical modeling and machine learning algorithms
  • Hands-on experience with production data science and MLOps principles
  • Experience analyzing Ad Revenue performance and optimizations
  • Hands-on experience with Python/R for predictive modeling
  • Familiarity with web-to-app flows or third-party payment store analysis
  • Experience working with Marketing Mix Modeling for iOS measurement

Aufgaben

  • Analyze user acquisition performance across key mobile channels
  • Develop and maintain predictive LTV models for hybrid monetization
  • Own the strategy for SKAdNetwork conversion value schemas
  • Partner with the Creative team to analyze asset performance metrics
  • Design and oversee A/B tests for store pages and creative concepts
  • Develop intuitive, self-service dashboards to track UA health
  • Conduct market segmentation and competitive analysis
  • Collaborate with Data Engineering to ensure data quality
  • Validate data ingestion pipelines and attribution windows
  • Provide data-backed recommendations to influence budget allocation
  • Mentor junior marketing analysts on data analysis best practices

Berufserfahrung

  • 5 Jahre

Ausbildung

  • Bachelor-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • SQL
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • AppsFlyer
  • Adjust
  • Tableau
  • Looker
  • PowerBI
  • AWS
  • Azure
  • GCP
  • Python
  • R

Benefits

Flexibles Arbeiten

  • Flexible working hours

Mehr Urlaubstage

  • Generous vacation regulation

Sonstige Zulagen

  • Home office allowance
  • Meal allowances
  • Monthly extra grant for home office costs

Weiterbildungsangebote

  • Further training opportunities

Modernes Büro

  • Modern office with state-of-the-art tech

Moderne Technikausstattung

  • Equipment choice between MacBook Pro or Lenovo Laptop

Gesundheits- & Fitnessangebote

  • Wellness benefits

Snacks & Getränke

  • Swag items

Team Events & Ausflüge

  • Offsite retreats
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens SOFTGAMES erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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