Lead Product Marketing Manager(m/w/x)

Beschreibung

As a Lead Product Marketing Manager, you will dive deep into customer needs and market trends, crafting compelling messaging and content that drives sales. This role involves collaborating with teams, representing the company externally, and influencing product strategies to enhance market positioning.

Anforderungen

• •10+ years of progressive experience
• •At least 2 years in testing
• •Natural storytelling ability
• •Strategic thinking
• •Ability to prioritize and manage projects
• •Outstanding analytical ability
• •Very strong written and verbal communication skills
• •Strong curiosity for marketing trends
• •Professional team player
• •Strong leadership skills
• •BS/BA degree required
• •MBA preferred
• •Not listed on government restricted party lists

Aufgaben

• •Develop an understanding of customer challenges through market interactions and research
• •Create value-oriented messaging that highlights our value proposition and differentiation
• •Produce marketing content for the entire customer sales and adoption lifecycle
• •Collaborate with the marketing team to create programs that drive demand and sales pipeline growth
• •Represent the company at conferences and customer meetings in a credible manner
• •Influence product roadmap decisions in partnership with product management
• •Conduct market research and competitive analysis to identify trends and opportunities
• •Provide regular updates on market developments and recommend strategic responses
• •Conduct win/loss interviews and quarterly analyses to gather competitive insights
• •Monitor competitive strategies and recommend improvements based on effectiveness

Benefits