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ZAZalando

Lead Marketing / Expert Nordics(m/w/x)

Berlin
Vollzeitmit HomeofficeManagement

Driving local consumer marketing and annual strategy for fashion e-commerce in DK, SE, NO, and FI. 8+ years marketing and commercial experience, especially in e-commerce fashion, required. 27 days holiday, up to 60% remote per week.

Anforderungen

  • 8+ years marketing and commercial experience, preferably in e-commerce fashion
  • Proven track record driving market share growth
  • Built and executed successful marketing strategies, especially in Denmark, Sweden
  • Experience in Norway and Finland is ideal
  • Fluent in English
  • Speaking another language from the markets above is a plus
  • Expertise on Scandinavian market
  • Experience in Danish & Swedish market is ideal
  • Provide insights into local competitive landscape and market trends
  • Strong experience planning and executing Regional/Country Marketing Strategy
  • Deep expertise reaching and engaging users, audiences, and segments
  • Applying latest insights and KPIs to strengthen marketing position
  • Data-driven and analytical mindset
  • Advanced ecommerce analytics tools understanding
  • Result-oriented mentality
  • Ability to manage different tools and collaborate with various stakeholders
  • Experience in marketing budget management
  • End-to-end full funnel campaign execution
  • Good track record of on campaign management
  • Working with creative, media and influencer marketing agencies
  • Getting things done in fast-paced, changing matrix-structured environment
  • Highly reliable business partner
  • Passionate and able to prioritize business needs
  • Embrace and drive change
  • Hunt for new solutions and improvements
  • Team player
  • Well organised
  • Comfortable steering several key projects with different stakeholders
  • Acting as an owner & facilitator
  • Strong communicator
  • Manage various stakeholders effectively
  • High degree of critical thinking
  • Capable of developing solutions to various business issues
  • Passionate achiever
  • Strong leadership skills
  • Able to guide and mentor team colleagues
  • Drive healthy and inclusive teams
  • Encouraged to apply even if not meeting every single requirement

Aufgaben

  • Drive local consumer marketing in DK, SE, NO, and FI
  • Create and execute annual marketing strategy
  • Inform go-to-market strategy with market insights
  • Collaborate with local agencies on creative planning
  • Lead weekly stand-up meetings for marketing initiatives
  • Work with global and cross-functional teams
  • Define core audiences and winning tactics
  • Manage regional media budget with the Media Team
  • Measure marketing impact and identify growth opportunities
  • Develop synergies with other Nordic markets
  • Scale local activations and best practices
  • Contribute to global marketing initiatives

Berufserfahrung

  • 8 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischfließend
  • Dänischist ein Plus
  • Schwedischist ein Plus
  • Norwegischist ein Plus
  • Finnischist ein Plus

Tools & Technologien

  • ecommerce analytics tools

Benefits

Mehr Urlaubstage

  • 27 days of holiday

Sinnstiftende Arbeit

  • 2 paid volunteering days

Flexibles Arbeiten

  • Hybrid working model
  • Up to 60% remote per week

Workation & Sabbatical

  • Work from abroad (up to 30 days/year)

Attraktive Vergütung

  • Employee shares program

Mitarbeiterrabatte

  • 40% off Zalando products
  • 30% off Lounge by Zalando
  • Discounts from external partners

Sonstige Vorteile

  • Relocation assistance

Familienfreundlichkeit

  • Family services and support

Gesundheits- & Fitnessangebote

  • Health and wellbeing options
  • Wellhub membership

Mentale Gesundheitsförderung

  • Mental health support and coaching

Weiterbildungsangebote

  • Training platform

Mentoring & Coaching

  • Biannual peer-to-peer review
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Zalando erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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