Customlytics GmbH
CRM Lead(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Berlin
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
MIMILES Mobility
Lead CRM(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Driving CRM retention strategy for B2C digital products, onboarding, and reactivating users. 5+ years CRM and retention metrics ownership required. Monthly MILES credits, subsidized Urban Sports Club membership.
Anforderungen
- 5+ years CRM, lifecycle marketing, or retention strategy experience
- Senior individual contributor or lead level track record
- Proven ownership of retention metrics in B2C digital product
- Meaningful active user base experience
- Strong strategic instinct
- Turn retention brief into prioritized roadmap
- Turn roadmap into measurable outcomes
- Solid understanding of CRM infrastructure
- Understanding of segmentation logic
- Understanding of automation architecture
- Understanding of channel orchestration
- Ability to challenge CRM build
- Experience with Braze
- Strong working knowledge of Braze
- Familiarity with AI-driven personalization
- Familiarity with predictive tooling
- Data-literate
- Commercially sharp
- Distinguish vanity metric from retention signal
- Build reporting accordingly
- Comfortable working in collaborative team structure
- Influence matters as much as authority
- Fluency in English
- German language skills
Aufgaben
- Shape and drive retention agenda
- Onboard new users
- Retain active users
- Reactivate lapsed or dormant users
- Collaborate with VP Marketing
- Translate CRM vision into execution
- Lead CRM team (2-3 people)
- Ensure touchpoints deepen user relationships
- Drive MILES CRM strategy
- Align with commercial growth targets
- Own retention KPIs
- Monitor churn rate
- Monitor reactivation rate
- Monitor incremental trip volume
- Enhance CRM from multi-channel to omni-channel
- Transition from broad segments to behavioral micro-audiences
- Develop engaging user experiences
- Integrate AI and predictive logic
- Implement Next Best Action
- Predict churn
- Determine individual behavior windows
- Champion measurement discipline
- Establish global holdout group
- Shift reporting to incremental revenue attribution
- Work with Brand team
- Ensure value-add touchpoints
- Build CRM experience users miss
- Coordinate CRM team delivery
- Share context with CRM team
- Raise team output quality
- Collaborate across Marketing, Product, BI, and Design
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- CRM
- Braze
- AI-driven personalisation
- predictive tooling
Benefits
Öffi Tickets
- Monthly MILES credits or Deutschlandticket
Gesundheits- & Fitnessangebote
- Subsidized Urban Sports Club membership
Mitarbeiterrabatte
- Discounts on 1,500+ providers
Flexibles Arbeiten
- Home office flexibility
Betriebliche Altersvorsorge
- Attractive pension plan
Weiterbildungsangebote
- Personal development support
- Knowledge sharing and training opportunities
Gemeinnützige Ausrichtung
- Revenue donation to social projects
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens MILES Mobility erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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Driving CRM retention strategy for B2C digital products, onboarding, and reactivating users. 5+ years CRM and retention metrics ownership required. Monthly MILES credits, subsidized Urban Sports Club membership.
Anforderungen
- 5+ years CRM, lifecycle marketing, or retention strategy experience
- Senior individual contributor or lead level track record
- Proven ownership of retention metrics in B2C digital product
- Meaningful active user base experience
- Strong strategic instinct
- Turn retention brief into prioritized roadmap
- Turn roadmap into measurable outcomes
- Solid understanding of CRM infrastructure
- Understanding of segmentation logic
- Understanding of automation architecture
- Understanding of channel orchestration
- Ability to challenge CRM build
- Experience with Braze
- Strong working knowledge of Braze
- Familiarity with AI-driven personalization
- Familiarity with predictive tooling
- Data-literate
- Commercially sharp
- Distinguish vanity metric from retention signal
- Build reporting accordingly
- Comfortable working in collaborative team structure
- Influence matters as much as authority
- Fluency in English
- German language skills
Aufgaben
- Shape and drive retention agenda
- Onboard new users
- Retain active users
- Reactivate lapsed or dormant users
- Collaborate with VP Marketing
- Translate CRM vision into execution
- Lead CRM team (2-3 people)
- Ensure touchpoints deepen user relationships
- Drive MILES CRM strategy
- Align with commercial growth targets
- Own retention KPIs
- Monitor churn rate
- Monitor reactivation rate
- Monitor incremental trip volume
- Enhance CRM from multi-channel to omni-channel
- Transition from broad segments to behavioral micro-audiences
- Develop engaging user experiences
- Integrate AI and predictive logic
- Implement Next Best Action
- Predict churn
- Determine individual behavior windows
- Champion measurement discipline
- Establish global holdout group
- Shift reporting to incremental revenue attribution
- Work with Brand team
- Ensure value-add touchpoints
- Build CRM experience users miss
- Coordinate CRM team delivery
- Share context with CRM team
- Raise team output quality
- Collaborate across Marketing, Product, BI, and Design
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- CRM
- Braze
- AI-driven personalisation
- predictive tooling
Benefits
Öffi Tickets
- Monthly MILES credits or Deutschlandticket
Gesundheits- & Fitnessangebote
- Subsidized Urban Sports Club membership
Mitarbeiterrabatte
- Discounts on 1,500+ providers
Flexibles Arbeiten
- Home office flexibility
Betriebliche Altersvorsorge
- Attractive pension plan
Weiterbildungsangebote
- Personal development support
- Knowledge sharing and training opportunities
Gemeinnützige Ausrichtung
- Revenue donation to social projects
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens MILES Mobility erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
MILES Mobility
Branche
Marketing
Beschreibung
Das Unternehmen ist der führende Carsharing-Anbieter in Deutschland und bietet ebenfalls Auto-Abos an.
Noch nicht perfekt?
- Customlytics GmbH
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