DEPT®
Senior Copywriter (m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
ab 30 / Monat
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HEHelloFresh
Lead Copywriter, Global Creative Studio (m/w/x)
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Crafting English-language copy for eight global brands across digital channels. 8+ years copywriting experience required. Consulting with local teams, shaping global brand voice.
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Anforderungen
- Full-time copywriter based in or willing to relocate to Berlin or Warsaw
- BS/MS in Communications, Marketing, Creative Writing, or related field
- 8+ years copywriting or communications experience, ideally agency and in-house
- Proven track record of high-impact, English-language copy across major digital channels
- Strategic thinker, able to see big picture and polish small details
- Experienced AI worker using LLMs in creative process
- Natural collaborator, able to consult and advise local teams
- Comfortable working within brand and tone guidelines, able to push boundaries
- Ability to write across multiple projects, brands, markets, and tones simultaneously
- Curiosity about audiences and ability to interpret performance data
- Experience with localization and machine translation workflows is a plus
- Agency experience, particularly at a social media-focused or digital agency, is a plus
- Experience working for food or tech brands is a plus
- Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus
Aufgaben
- Drive copy quality across the demand generation engine
- Write campaign headlines, push notifications, social hooks, and CRM journeys
- Shape how eight global brands communicate across sixteen markets
- Consult with local teams and advise channel owners
- Help junior staffers write better copy
- Build, train, and socialize AI tools for creative toolkits
- Use AI tools (Claude and Gemini) to generate, iterate, and localize content
- Act as the creative brain behind all LLM work
- Write on-brand copy across the full funnel and major channels
- Emphasize mid-funnel paid social creative
- Bring strategic thinking to campaign briefs and creative concepts
- Write single subject lines or two-second video hooks
- Consult with local market copywriting teams across sixteen markets
- Offer guidance, feedback, and creative direction to local teams
- Use AI tools for ideation, iteration, and developing prompt frameworks
- Develop localization pipelines to improve quality and efficiency at scale
- Advise stakeholders on copy strategy and messaging hierarchy
- Advise stakeholders on making creative work harder at every touchpoint
- Shape, evolve, and maintain tone of voice and messaging guidelines
- Ensure tone of voice and messaging guidelines are clear and practical
- Partner with designers, videographers, motion designers, and performance marketers
- Bring creative ideas to life and optimize them for conversion
- Interpret performance data to understand what's working
- Use insights to improve briefs and iterate on copy
- Sharpen your craft using performance data
- Rigorously proofread copy for typos and grammatical errors
- Manage content flows via Google Suite, Airtable, and Jira
Berufserfahrung
8 Jahre
Ausbildung
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – Grundkenntnisse
Französisch – Grundkenntnisse
Schwedisch – Grundkenntnisse
Norwegisch – Grundkenntnisse
Dänisch – Grundkenntnisse
Niederländisch – Grundkenntnisse
Tools & Technologien
LLMs
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei HelloFreshÜber das Unternehmen
HE
FoodBerlin
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
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