Beschreibung

In this role, you will actively support B2B marketing efforts across Germany, collaborating with the sales team and the EMEIA/UK marketing organization. Your day-to-day responsibilities will include creating engaging content, analyzing campaign performance, and coordinating events.

Anforderungen

• •1–3 years of experience in B2B marketing, communications, or a similar role
• •Proven experience in digital marketing, content creation, and campaign activation
• •Strong analytical mindset with experience in market or campaign analysis
• •Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Canva
• •Good planning and coordination skills; event experience is an advantage
• •Basic understanding of analytics, CRM systems, or web CMS platforms (AEM is a plus)
• •Excellent communication skills, written and spoken English and German
• •Demonstrated ability to collaborate cross-functionally and internationally
• •Proactive, structured, and able to manage several projects simultaneously
• •A valid driver’s license is an advantage
• •Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent practical experience

Aufgaben

• •Support execution of the Traka DACH marketing plan
• •Assist with social, paid media, SEO/SEM, and LinkedIn campaigns
• •Create content for social media, websites, brochures, and sales materials
• •Localize marketing toolkits and materials
• •Analyze campaign and CRM performance
• •Assist with KPIs, dashboards, and reporting
• •Drive lead generation across the funnel
• •Provide go-to-market materials for the sales team
• •Coordinate events, trade shows, webinars, and demos
• •Maintain the Traka DACH website using AEM
• •Support social media scheduling and engagement
• •Update or design sales materials using Adobe or Canva
• •Perform administrative tasks including databases, reports, and budget tracking

Tools & Technologien