Beschreibung

You will support and enhance the influencer marketing strategy, focusing on growth and performance evaluation while engaging influencers across various social media platforms and channels.

Anforderungen

• •Substantial growth of DACH influencer program
• •Plans to activate influencers on social media
• •Clear influencer strategy within defined category
• •Evaluate influencer performance with success metrics
• •Optimize campaign learnings to meet targets
• •Spearhead influencer activation strategy

Aufgaben

• •Support the Influencer Marketing strategy.
• •Challenge the status quo for commercial growth.
• •Develop insights on Influencer Marketing impact.
• •Guide scaling plans across social media channels.
• •Oversee growth of the DACH influencer program.
• •Ensure commercial value from influencer investments.
• •Create and execute influencer activation plans.
• •Activate influencers on Instagram, YouTube, TikTok.
• •Follow a clear influencer strategy in a category.
• •Test campaigns and identify high-performing creators.
• •Evaluate influencer performance with success metrics.
• •Optimize campaign learnings to meet targets.
• •Spearhead influencer activation beyond their channels.

Benefits