Head of Marketing(m/w/x)

Beschreibung

You will drive the company's growth by fusing fashion and sports through creative marketing strategies, while leading a high-performing team to deliver impactful global campaigns and partnerships.

Anforderungen

• •5 years senior experience in apparel industry
• •3 years of team management experience
• •Track record in international marketing strategies
• •Knowledge of fashion and lifestyle dynamics
• •Experience in external vendor relationship management
• •Strong project management and leadership skills
• •Collaborative attitude and Microsoft Office proficiency

Aufgaben

• •Lead and execute the brand marketing strategy
• •Integrate creativity with consumer insights and business growth
• •Develop tailored product value propositions and benefit narratives
• •Create impactful materials for internal and consumer audiences
• •Manage integrated campaigns across all relevant channels
• •Plan and execute events and POS activations
• •Optimize digital marketing efforts and lead PR initiatives
• •Provide leadership and guidance to the marketing team
• •Foster a high-performing and results-oriented team culture
• •Prepare and manage the annual marketing budget
• •Monitor expenditures and implement corrective financial actions
• •Oversee negotiations and manage strategic partnerships
• •Build relationships with internal teams and external stakeholders

Tools & Technologien

Benefits