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Head of Marketing(m/w/x)
Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Anforderungen
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Aufgaben
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Berufserfahrung
- 7 - 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Gesundheits- & Fitnessangebote
- On-site health checks
Team Events & Ausflüge
- Internal events
Ergonomischer Arbeitsplatz
- Ergonomic workplace setup
Mitarbeiterrabatte
- Employee discounts
Betriebliche Altersvorsorge
- Company pension scheme
Noch nicht perfekt?
- DE65 CompuGroup Medical Deutschland AGVollzeitmit HomeofficeSeniorKoblenz
- CGM
Head of Sales – Healthcare(m/w/x)
Vollzeitmit HomeofficeManagementKoblenz - CGM
Head of Software Development(m/w/x)
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Product Manager(m/w/x)
Vollzeitmit HomeofficeSeniorKoblenz - Best4Tires GmbH Jobportal
Lead Marketing(m/w/x)
Vollzeitmit HomeofficeManagementHöhr-Grenzhausen
Head of Marketing(m/w/x)
Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Anforderungen
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Aufgaben
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Berufserfahrung
- 7 - 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Gesundheits- & Fitnessangebote
- On-site health checks
Team Events & Ausflüge
- Internal events
Ergonomischer Arbeitsplatz
- Ergonomic workplace setup
Mitarbeiterrabatte
- Employee discounts
Betriebliche Altersvorsorge
- Company pension scheme
Über das Unternehmen
CGM
Branche
Healthcare
Beschreibung
Das Unternehmen ist ein führendes Unternehmen im Bereich Softwarelösungen für das Gesundheitswesen und beschäftigt über 9.000 Mitarbeitende.
Noch nicht perfekt?
- DE65 CompuGroup Medical Deutschland AG
Teamlead Product Marketing(m/w/x)
Vollzeitmit HomeofficeSeniorKoblenz - CGM
Head of Sales – Healthcare(m/w/x)
Vollzeitmit HomeofficeManagementKoblenz - CGM
Head of Software Development(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenKoblenz - CGM
Product Manager(m/w/x)
Vollzeitmit HomeofficeSeniorKoblenz - Best4Tires GmbH Jobportal
Lead Marketing(m/w/x)
Vollzeitmit HomeofficeManagementHöhr-Grenzhausen