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Head of Marketing DACH(m/w/x)
Developing health-system plans and demand-generation campaigns for global life-science solutions. Master's degree and 5-10 years of campaign/brand management experience required. Subsidized Germany ticket, bicycle/car/smartphone leasing.
Anforderungen
- Master’s degree in Marketing, Business, or equivalent
- 5–10 years of marketing experience
- Strong campaign and brand management capabilities
- Expertise in marketing analytics and segmentation
- Experience in sales enablement and omnichannel engagement
- Leadership, people, and budget management skills
- MedTech or healthcare industry knowledge
- Fluency in German and English
Aufgaben
- Develop a comprehensive health-system marketing plan
- Align marketing strategies with business and sales objectives
- Collaborate with cross-functional teams for integrated planning
- Secure stakeholder insights to refine strategic direction
- Oversee demand-generation campaigns and performance metrics
- Enhance audience targeting, engagement, and conversion outcomes
- Coordinate product launches and promotional activities
- Manage the lifecycle of third-party and proprietary events
- Adapt global marketing strategies for the DACH zone
- Negotiate and oversee the marketing budget with Finance
- Lead, develop, and coach the marketing team
- Manage daily operations for marketing and communication staff
- Drive proactive PR and communication efforts
Berufserfahrung
- 5 - 10 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Mehr Urlaubstage
- 30 days annual leave
Öffi Tickets
- Subsidized Germany ticket
Firmenfahrrad
- Bicycle leasing
Firmenwagen
- Car leasing
Moderne Technikausstattung
- Smartphone leasing
Weiterbildungsangebote
- Professional training courses
- Personal development courses
Gesundheits- & Fitnessangebote
- Healthcare programs
Betriebliche Altersvorsorge
- Employer-funded pension plan
Großzügige Elternzeit
- Two weeks partner leave
Mitarbeiterrabatte
- Discount on Philips products
Snacks & Getränke
- Free drinks
Gratis oder Vergünstigte Mahlzeiten
- Low-priced canteen
Lockere Unternehmenskultur
- Informal culture
Sinnstiftende Arbeit
- Paid voluntary work day
Team Events & Ausflüge
- Team and cultural activities
Noch nicht perfekt?
- MB EnergyVollzeitmit HomeofficeSeniorHamburg
- Philips
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Head of Marketing DACH(m/w/x)
Developing health-system plans and demand-generation campaigns for global life-science solutions. Master's degree and 5-10 years of campaign/brand management experience required. Subsidized Germany ticket, bicycle/car/smartphone leasing.
Anforderungen
- Master’s degree in Marketing, Business, or equivalent
- 5–10 years of marketing experience
- Strong campaign and brand management capabilities
- Expertise in marketing analytics and segmentation
- Experience in sales enablement and omnichannel engagement
- Leadership, people, and budget management skills
- MedTech or healthcare industry knowledge
- Fluency in German and English
Aufgaben
- Develop a comprehensive health-system marketing plan
- Align marketing strategies with business and sales objectives
- Collaborate with cross-functional teams for integrated planning
- Secure stakeholder insights to refine strategic direction
- Oversee demand-generation campaigns and performance metrics
- Enhance audience targeting, engagement, and conversion outcomes
- Coordinate product launches and promotional activities
- Manage the lifecycle of third-party and proprietary events
- Adapt global marketing strategies for the DACH zone
- Negotiate and oversee the marketing budget with Finance
- Lead, develop, and coach the marketing team
- Manage daily operations for marketing and communication staff
- Drive proactive PR and communication efforts
Berufserfahrung
- 5 - 10 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Benefits
Mehr Urlaubstage
- 30 days annual leave
Öffi Tickets
- Subsidized Germany ticket
Firmenfahrrad
- Bicycle leasing
Firmenwagen
- Car leasing
Moderne Technikausstattung
- Smartphone leasing
Weiterbildungsangebote
- Professional training courses
- Personal development courses
Gesundheits- & Fitnessangebote
- Healthcare programs
Betriebliche Altersvorsorge
- Employer-funded pension plan
Großzügige Elternzeit
- Two weeks partner leave
Mitarbeiterrabatte
- Discount on Philips products
Snacks & Getränke
- Free drinks
Gratis oder Vergünstigte Mahlzeiten
- Low-priced canteen
Lockere Unternehmenskultur
- Informal culture
Sinnstiftende Arbeit
- Paid voluntary work day
Team Events & Ausflüge
- Team and cultural activities
Über das Unternehmen
Philips
Branche
Healthcare
Beschreibung
Das Unternehmen trägt durch innovative Lösungen zur Verbesserung der Lebensqualität von 3 Milliarden Menschen bei.
Noch nicht perfekt?
- MB Energy
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