Lonza Sales AG
Head of Strategic Marketing, ADS platform(m/w/x)
Vollzeitnur vor OrtManagement
Basel
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
LOLonza
Head of Global Marketing(m/w/x)
Basel
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Global marketing strategy definition and deployment for life sciences innovation. Senior leadership experience in pharma, biotech, or CDMO required. Hybrid work, 5 weeks vacation.
Anforderungen
- Senior marketing leadership experience in life sciences, pharma, biotech, CDMO, or complex B2B industries
- Leading global marketing organizations, strategic transformations, and integrated marketing initiatives
- Expertise in strategic marketing, branding, digital marketing, marketing operations, and commercial excellence
- Commercial acumen to translate market insights into growth strategies
- Understanding of brand stewardship, value proposition development, and customer-centric marketing
- Digital marketing expertise in MarTech, automation, analytics, and digital engagement
- Executive communication and stakeholder management skills
- Ability to build, coach, and develop high-performing global teams
- Operational discipline with experience standardizing processes and governance
- Bachelor’s degree required; advanced degree preferred
- English fluency required
Aufgaben
- Define global marketing strategy
- Deploy strategy across business platforms
- Align with commercial priorities and growth
- Lead segmentation and value proposition development
- Develop messaging architecture
- Create customer-centric marketing strategies
- Partner with Business Platforms for alignment
- Translate market intelligence into commercial narratives
- Co-own and steward global brand
- Ensure consistent brand positioning
- Strengthen brand reputation and visibility
- Lead global marketing operations
- Manage campaign governance
- Handle budgeting and KPI management
- Report on marketing performance
- Standardize marketing operations
- Drive digital marketing strategy
- Implement demand generation initiatives
- Optimize SEO and SEM
- Manage paid media and social media
- Lead account-based marketing
- Enhance digital customer engagement
- Partner with IT for marketing systems
- Enhance MarTech capabilities
- Improve marketing analytics
- Develop customer-facing materials
- Create sales tools
- Develop commercial storytelling frameworks
- Establish marketing analytics frameworks
- Measure marketing effectiveness
- Track ROI and pipeline contribution
- Evaluate operational performance
- Develop high-performing marketing organization
- Foster collaboration and capability building
- Promote continuous improvement
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Lonza erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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LOLonza
Head of Global Marketing(m/w/x)
Basel
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Global marketing strategy definition and deployment for life sciences innovation. Senior leadership experience in pharma, biotech, or CDMO required. Hybrid work, 5 weeks vacation.
Anforderungen
- Senior marketing leadership experience in life sciences, pharma, biotech, CDMO, or complex B2B industries
- Leading global marketing organizations, strategic transformations, and integrated marketing initiatives
- Expertise in strategic marketing, branding, digital marketing, marketing operations, and commercial excellence
- Commercial acumen to translate market insights into growth strategies
- Understanding of brand stewardship, value proposition development, and customer-centric marketing
- Digital marketing expertise in MarTech, automation, analytics, and digital engagement
- Executive communication and stakeholder management skills
- Ability to build, coach, and develop high-performing global teams
- Operational discipline with experience standardizing processes and governance
- Bachelor’s degree required; advanced degree preferred
- English fluency required
Aufgaben
- Define global marketing strategy
- Deploy strategy across business platforms
- Align with commercial priorities and growth
- Lead segmentation and value proposition development
- Develop messaging architecture
- Create customer-centric marketing strategies
- Partner with Business Platforms for alignment
- Translate market intelligence into commercial narratives
- Co-own and steward global brand
- Ensure consistent brand positioning
- Strengthen brand reputation and visibility
- Lead global marketing operations
- Manage campaign governance
- Handle budgeting and KPI management
- Report on marketing performance
- Standardize marketing operations
- Drive digital marketing strategy
- Implement demand generation initiatives
- Optimize SEO and SEM
- Manage paid media and social media
- Lead account-based marketing
- Enhance digital customer engagement
- Partner with IT for marketing systems
- Enhance MarTech capabilities
- Improve marketing analytics
- Develop customer-facing materials
- Create sales tools
- Develop commercial storytelling frameworks
- Establish marketing analytics frameworks
- Measure marketing effectiveness
- Track ROI and pipeline contribution
- Evaluate operational performance
- Develop high-performing marketing organization
- Foster collaboration and capability building
- Promote continuous improvement
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Lonza erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Lonza
Branche
Pharmaceuticals
Beschreibung
Lonza is a global leader in life sciences, committed to improving lives through innovative solutions and ethical practices.
Noch nicht perfekt?
- Lonza Sales AG
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