Roche
Global Head of Brand & Digital Experience(m/w/x)
Vollzeitnur vor OrtSenior
Basel
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121201 F. Hoffmann-La Roche AG
Head of Brand & Governance(m/w/x)
Basel
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Defining global corporate identity, architecture, and visual systems for a pharmaceutical company. 10+ years in corporate identity management and strategic oversight required. Global scope.
Anforderungen
- Strategic brand and governance leadership
- 10+ years of experience in brand management, corporate communications, and/or digital governance
- 5+ years of leadership experience
- Deep expertise in brand strategy, governance, and architecture
- Strong understanding of visual identity systems
- Experience designing and running digital governance frameworks
- Track record of driving brand adoption across large organisations
- Excellent interpersonal and influencing skills
- Fluency in English; other languages are an advantage
Aufgaben
- Define and steward the Roche masterbrand globally
- Support the development of Roche’s brand strategy and positioning with the Reputation Team
- Lead the brand architecture and naming system for coherence across divisions and products
- Own and evolve the enterprise tone of voice and visual identity foundations
- Oversee the creation and updating of brand guidelines, policies, and standards
- Govern exceptions and waivers through the Brand Council as co-chair
- Drive global brand adoption and training programs for affiliates and partners
- Establish and enforce co-branding and partnership rules for alliances and sponsorships
- Ensure compliance and consistency through formal review gates and audits
- Lead Roche’s digital governance framework for channel usage and publishing standards
- Streamline the digital landscape by consolidating and cleaning up platforms
- Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
- Provide agency governance oversight to ensure adherence to brand standards
- Collaborate with the Intelligence Team to monitor brand health and consistency
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens 1201 F. Hoffmann-La Roche AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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121201 F. Hoffmann-La Roche AG
Head of Brand & Governance(m/w/x)
Basel
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Defining global corporate identity, architecture, and visual systems for a pharmaceutical company. 10+ years in corporate identity management and strategic oversight required. Global scope.
Anforderungen
- Strategic brand and governance leadership
- 10+ years of experience in brand management, corporate communications, and/or digital governance
- 5+ years of leadership experience
- Deep expertise in brand strategy, governance, and architecture
- Strong understanding of visual identity systems
- Experience designing and running digital governance frameworks
- Track record of driving brand adoption across large organisations
- Excellent interpersonal and influencing skills
- Fluency in English; other languages are an advantage
Aufgaben
- Define and steward the Roche masterbrand globally
- Support the development of Roche’s brand strategy and positioning with the Reputation Team
- Lead the brand architecture and naming system for coherence across divisions and products
- Own and evolve the enterprise tone of voice and visual identity foundations
- Oversee the creation and updating of brand guidelines, policies, and standards
- Govern exceptions and waivers through the Brand Council as co-chair
- Drive global brand adoption and training programs for affiliates and partners
- Establish and enforce co-branding and partnership rules for alliances and sponsorships
- Ensure compliance and consistency through formal review gates and audits
- Lead Roche’s digital governance framework for channel usage and publishing standards
- Streamline the digital landscape by consolidating and cleaning up platforms
- Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
- Provide agency governance oversight to ensure adherence to brand standards
- Collaborate with the Intelligence Team to monitor brand health and consistency
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens 1201 F. Hoffmann-La Roche AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
1201 F. Hoffmann-La Roche AG
Branche
Healthcare
Beschreibung
The company focuses on developing innovative products that make a meaningful difference for patients worldwide.
Noch nicht perfekt?
- Roche
Global Head of Brand & Digital Experience(m/w/x)
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