Beschreibung

In this senior leadership role, you will be the global guardian of Roche’s brand, shaping its strategy and ensuring compliance across digital channels. Your day-to-day responsibilities will include defining brand guidelines, overseeing training programs, and streamlining digital governance.

Anforderungen

• •Strategic brand and governance leadership
• •10+ years of experience in brand management, corporate communications, and/or digital governance
• •5+ years of leadership experience
• •Deep expertise in brand strategy, governance, and architecture
• •Strong understanding of visual identity systems
• •Experience designing and running digital governance frameworks
• •Track record of driving brand adoption across large organisations
• •Excellent interpersonal and influencing skills
• •Fluency in English; other languages are an advantage

Aufgaben

• •Define and steward the Roche masterbrand globally
• •Support the development of Roche’s brand strategy and positioning with the Reputation Team
• •Lead the brand architecture and naming system for coherence across divisions and products
• •Own and evolve the enterprise tone of voice and visual identity foundations
• •Oversee the creation and updating of brand guidelines, policies, and standards
• •Govern exceptions and waivers through the Brand Council as co-chair
• •Drive global brand adoption and training programs for affiliates and partners
• •Establish and enforce co-branding and partnership rules for alliances and sponsorships
• •Ensure compliance and consistency through formal review gates and audits
• •Lead Roche’s digital governance framework for channel usage and publishing standards
• •Streamline the digital landscape by consolidating and cleaning up platforms
• •Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
• •Provide agency governance oversight to ensure adherence to brand standards
• •Collaborate with the Intelligence Team to monitor brand health and consistency