Beschreibung

As a Field Marketing Manager for the DACH region, you will create and implement impactful marketing strategies, coordinate events, and collaborate with sales teams to drive demand and revenue growth. This role involves analyzing results and optimizing programs to ensure success.

Anforderungen

• •Bachelor’s degree with emphasis in marketing
• •Minimum five years of software/technology field marketing experience, preferably with SaaS companies
• •Self-motivation and ability to work autonomously
• •Knowledge of Marketo, HubSpot, Salesforce, and other MarTech
• •Strong demand generation experience
• •Excellent strategic thinking and data-driven decision-making skills
• •Creativity, efficiency, and productivity with minimal supervision
• •Excellent interpersonal, presentation, and communication skills in English and German
• •Ability to travel up to 30%

Aufgaben

• •Build and execute quarterly Field Marketing plans
• •Measure the effectiveness of marketing programs
• •Align with the EMEA Sales Team to support pipeline goals
• •Develop demand generation programs using paid and owned media
• •Create content for digital campaigns and partnerships
• •Deliver Account-Based Marketing programs for top accounts
• •Understand and align with lead scoring and nurturing systems
• •Coordinate tradeshow and networking event logistics
• •Engage with trade organizations in the DACH region
• •Analyze program results and optimize strategies
• •Maintain communication with Sales and Field Marketing teams
• •Collaborate with sales leadership on planning and goals
• •Design and execute channel partner marketing initiatives

Tools & Technologien

Benefits