deskbird
Director of Product Marketing(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin, München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
DEdeskbird
Director of Brand(m/w/x)
Berlin, München
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Defining brand positioning and narrative for B2B SaaS workplace tech. 8-12+ years brand leadership experience required. Annual company summit, home office support.
Anforderungen
- 8–12+ years in brand, content, or marketing leadership
- B2B SaaS leadership experience preferred
- Proven experience building or scaling brand
- Experience with SEO / content-led growth
- Strong understanding of brand supporting demand generation
- Experience managing creative and content teams
- Strategic thinker with strong storytelling ability
- Ability to connect brand to business outcomes
- Hands-on enough to guide execution
- Experience in multi-region / international brand building (bonus)
- Background in brand and performance environments (bonus)
Aufgaben
- Define and evolve brand positioning, narrative, tone of voice, and visual identity
- Ensure clear brand differentiation in competitive markets
- Translate product and value proposition into a compelling, scalable story
- Partner with Product Marketing to align messaging, ICP understanding, and value propositions
- Develop brand initiatives to support pipeline generation, market awareness, and category positioning
- Ensure brand contributes to organic pipeline growth, conversion improvement, and reduced CAC
- Amplify campaigns and align brand and performance efforts with Demand Gen
- Own strategy and execution for SEO/AEO, organic social, content distribution, and PR/thought leadership
- Build a strong, consistent organic presence across markets
- Ensure content is high-quality, consistent, and aligned with brand and demand strategy
- Own all creative output, including design, video, campaign assets, and website visual identity
- Ensure high-quality, modern, and consistent creative output across all touchpoints
- Ensure strong storytelling across all creative formats
- Manage and develop designers, content creators, and external agencies
- Define and track brand awareness, organic pipeline contribution, content performance, and engagement quality
- Partner with GTM Ops to connect brand efforts to pipeline and revenue
- Build a holistic view of brand attribution
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SEO
Benefits
Karriere- und Weiterentwicklung
- Career development
Team Events & Ausflüge
- Annual company summit
- Yearly hub visit
Lockere Unternehmenskultur
- Team collaboration opportunities
Moderne Technikausstattung
- Home office support
Weiterbildungsangebote
- Learning and development budget
Mehr Urlaubstage
- Generous annual leave
Sonstige Zulagen
- Annual joy budget
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens deskbird erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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DEdeskbird
Director of Brand(m/w/x)
Berlin, München
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Defining brand positioning and narrative for B2B SaaS workplace tech. 8-12+ years brand leadership experience required. Annual company summit, home office support.
Anforderungen
- 8–12+ years in brand, content, or marketing leadership
- B2B SaaS leadership experience preferred
- Proven experience building or scaling brand
- Experience with SEO / content-led growth
- Strong understanding of brand supporting demand generation
- Experience managing creative and content teams
- Strategic thinker with strong storytelling ability
- Ability to connect brand to business outcomes
- Hands-on enough to guide execution
- Experience in multi-region / international brand building (bonus)
- Background in brand and performance environments (bonus)
Aufgaben
- Define and evolve brand positioning, narrative, tone of voice, and visual identity
- Ensure clear brand differentiation in competitive markets
- Translate product and value proposition into a compelling, scalable story
- Partner with Product Marketing to align messaging, ICP understanding, and value propositions
- Develop brand initiatives to support pipeline generation, market awareness, and category positioning
- Ensure brand contributes to organic pipeline growth, conversion improvement, and reduced CAC
- Amplify campaigns and align brand and performance efforts with Demand Gen
- Own strategy and execution for SEO/AEO, organic social, content distribution, and PR/thought leadership
- Build a strong, consistent organic presence across markets
- Ensure content is high-quality, consistent, and aligned with brand and demand strategy
- Own all creative output, including design, video, campaign assets, and website visual identity
- Ensure high-quality, modern, and consistent creative output across all touchpoints
- Ensure strong storytelling across all creative formats
- Manage and develop designers, content creators, and external agencies
- Define and track brand awareness, organic pipeline contribution, content performance, and engagement quality
- Partner with GTM Ops to connect brand efforts to pipeline and revenue
- Build a holistic view of brand attribution
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SEO
Benefits
Karriere- und Weiterentwicklung
- Career development
Team Events & Ausflüge
- Annual company summit
- Yearly hub visit
Lockere Unternehmenskultur
- Team collaboration opportunities
Moderne Technikausstattung
- Home office support
Weiterbildungsangebote
- Learning and development budget
Mehr Urlaubstage
- Generous annual leave
Sonstige Zulagen
- Annual joy budget
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens deskbird erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
deskbird
Branche
IT
Beschreibung
The company empowers organizations to manage hybrid work through people-centric software that optimizes office operations.
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