Dein persönlicher KI-Karriere-Agent
Content Creation Manager(m/w/x)
Steering brand content across social, community, and DTC channels, with a focus on TikTok Shop live shopping and affiliate marketing. Strong visual and creative sense, plus hands-on photo/video creation and SEO optimization skills required. Up to 50% home working, trust-based hours.
Anforderungen
- Strong understanding of social media and content strategies (TikTok, DTC)
- Strong instinct for platform trends, formats, and audience dynamics
- Strong visual and creative sense for imagery, storytelling, video
- Hands-on experience in photo/video creation, post-production, publication for social media
- Understanding of SEO/GEO requirements and analysis/optimization tools
- Advantageous: CMS, shop systems (Shopify), business ad managers, DAM/PIM, influencer tools (Traackr)
- Basic understanding of UX/UI principles for digital content/product pages
- Ability to develop content creatively and performance-driven
- Strong affinity for numbers and analytical thinking for performance evaluation
- Structured, self-driven working style with initiative and hands-on mentality
- Strong communication and collaboration skills with stakeholders/partners
- High openness to AI tools, new technologies, innovative work methods
- Very good written and spoken German and English skills
Aufgaben
- Develop and steer brand-driven content across social media, community, and DTC channels
- Manage brand-relevant content aligned with Brand, Media, and PR & Influencer Marketing goals
- Lead TikTok Shop content strategy, focusing on live shopping and sales performance
- Optimize DTC webshop content strategy for SEO and GEO to enhance visibility and relevance
- Enhance TikTok Shop affiliate marketing strategy to drive revenue and GMV growth
- Create and post-produce social media content (photo, video, short-form) and support events
- Coordinate with external agencies and internal stakeholders for brand-compliant content
- Collaborate cross-functionally with Marketing, Media, and PR & Influencer Marketing teams
- Identify and scale successful content formats based on performance analyses
- Monitor and control agency and project budgets
- Prepare results, insights, and action recommendations for business reviews and updates
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Matura
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- TikTok
- Shopify
- Traackr
- AI tools
Benefits
Flexibles Arbeiten
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Lockere Unternehmenskultur
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Sonstige Vorteile
- Enjoyment
Abwechslungsreiche Aufgaben
- Exciting projects
Modernes Büro
- Modern working environment
Parkplatz & Pendelvorteile
- Free on-site parking
- Central location
- Excellent public transport connections
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
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Content Creation Manager(m/w/x)
Steering brand content across social, community, and DTC channels, with a focus on TikTok Shop live shopping and affiliate marketing. Strong visual and creative sense, plus hands-on photo/video creation and SEO optimization skills required. Up to 50% home working, trust-based hours.
Anforderungen
- Strong understanding of social media and content strategies (TikTok, DTC)
- Strong instinct for platform trends, formats, and audience dynamics
- Strong visual and creative sense for imagery, storytelling, video
- Hands-on experience in photo/video creation, post-production, publication for social media
- Understanding of SEO/GEO requirements and analysis/optimization tools
- Advantageous: CMS, shop systems (Shopify), business ad managers, DAM/PIM, influencer tools (Traackr)
- Basic understanding of UX/UI principles for digital content/product pages
- Ability to develop content creatively and performance-driven
- Strong affinity for numbers and analytical thinking for performance evaluation
- Structured, self-driven working style with initiative and hands-on mentality
- Strong communication and collaboration skills with stakeholders/partners
- High openness to AI tools, new technologies, innovative work methods
- Very good written and spoken German and English skills
Aufgaben
- Develop and steer brand-driven content across social media, community, and DTC channels
- Manage brand-relevant content aligned with Brand, Media, and PR & Influencer Marketing goals
- Lead TikTok Shop content strategy, focusing on live shopping and sales performance
- Optimize DTC webshop content strategy for SEO and GEO to enhance visibility and relevance
- Enhance TikTok Shop affiliate marketing strategy to drive revenue and GMV growth
- Create and post-produce social media content (photo, video, short-form) and support events
- Coordinate with external agencies and internal stakeholders for brand-compliant content
- Collaborate cross-functionally with Marketing, Media, and PR & Influencer Marketing teams
- Identify and scale successful content formats based on performance analyses
- Monitor and control agency and project budgets
- Prepare results, insights, and action recommendations for business reviews and updates
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Matura
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- TikTok
- Shopify
- Traackr
- AI tools
Benefits
Flexibles Arbeiten
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Lockere Unternehmenskultur
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Sonstige Vorteile
- Enjoyment
Abwechslungsreiche Aufgaben
- Exciting projects
Modernes Büro
- Modern working environment
Parkplatz & Pendelvorteile
- Free on-site parking
- Central location
- Excellent public transport connections
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Coty Inc.
Branche
Fashion
Beschreibung
Das Unternehmen ist ein weltweit führendes Kosmetikunternehmen und Marktführer bei Parfüms sowie Nummer 3 bei dekorativer Kosmetik.
Noch nicht perfekt?
- Coty Inc.
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Vollzeitmit HomeofficeQuereinsteigerDarmstadtab 60.000 / Jahr - Fraunhofer-Gesellschaft
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