Beschreibung

In this role, you will drive commercial performance in the DACH region by leveraging data insights and facilitating collaboration across teams. Your day-to-day responsibilities will include leading research initiatives, reporting on market trends, and supporting strategic decision-making.

Anforderungen

• •University degree (Master preferred)
• •5–7 years of experience in insights & analytics, category management, or strategic marketing in FMCG, consumer health sectors, or market research agency
• •Fluency in German
• •Excellent communication skills in English
• •Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI)
• •Ability to transform complex data into clear recommendations
• •Proficiency in Microsoft Excel
• •Good awareness of Power BI and other data visualization tools
• •Solid understanding of research methodologies
• •Shopper/consumer insight generation
• •Category analysis
• •Proven ability to engage and influence senior stakeholders
• •Ability to work cross-functionally in matrix organizations
• •Experience managing research budgets
• •Experience with local supplier relationships
• •Willingness to relocate to Hamburg
• •Full availability for in-person collaboration

Aufgaben

• •Drive category and commercial performance in the DACH region
• •Provide data-driven insights and decision-making support
• •Act as the primary insights partner to the DACH Commercial Leader
• •Connect performance tracking with consumer understanding
• •Facilitate cross-functional workshops for the commercial team
• •Coach local teams on integrating insights into business strategies
• •Lead performance reporting using tools like GfK and Nielsen
• •Identify market trends and support trade story development
• •Manage escalation of tool or data issues as needed
• •Oversee end-to-end research initiatives from scoping to delivery
• •Translate research findings into timely business decisions
• •Close consumer and shopper knowledge gaps through research
• •Share insights via factbooks and activation moments
• •Support retail and channel strategy development with data
• •Assist in zone-level initiatives like performance reviews
• •Scale best practices from other zones
• •Ensure knowledge is uploaded in platforms like Eureka
• •Manage insights budget and local supplier relationships
• •Prioritize and govern data input execution

Tools & Technologien