Roche Diagnostics Deutschland GmbH
Marketingmanager Neurologie(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Mannheim
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BEBecton, Dickinson, and Company
Cluster Marketing Manager Specimen Management GSA & CIS(m/w/x)
VollzeitVor OrtSenior
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Developing country marketing and ASR plans for specimen management solutions in GSA & CIS. 5-7 years medical device marketing experience required. Comprehensive Total Rewards program, reward and recognition opportunities.
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Anforderungen
- 5-7 years business/marketing experience in medical devices/life sciences
- 3 years product/marketing management experience
- Bachelor’s degree, MBA, or Post-graduate Marketing qualification
- Strong technical marketing acumen
- Team leadership experience
- Experience in large matrix organization
- Marketing strategy and execution
- Customer-centric mindset
- Omnichannel expertise
- Data-driven decision making
- Stakeholder management
- High level of collaborative communication
- Good people leadership and teamwork skills
- Results-driven and action-oriented, takes ownership
- Translate organizational objectives to goals and prioritize
Aufgaben
- Develop country marketing and ASR plans aligned with EMEA strategy
- Own execution of ASR and marketing plans for cluster growth
- Integrate market dynamics and local objectives into actionable plans
- Align with Sales, Finance, Medical Affairs, and Supply Chain
- Translate regional priorities into local campaigns and growth initiatives
- Tailor messaging and activation strategies to local healthcare systems
- Prioritize initiatives based on commercial impact and resource optimization
- Execute integrated omnichannel campaigns across multiple channels
- Maximize local marketing budget and demonstrate ROI
- Maintain consistent branding and localized campaign materials
- Manage campaign timelines, budgets, and performance tracking
- Define and monitor key performance indicators across the funnel
- Develop and deliver high-quality sales enablement tools
- Ensure alignment between marketing campaigns and sales activities
- Provide training and guidance to sales teams on campaign messaging
- Implement targeted marketing strategies for key accounts
- Develop tailored content and messaging for high-value customers
- Support strategic account growth through personalized initiatives
- Define segmentation, targeting, and market access for product launches
- Coordinate launch readiness across functions for market introduction
- Work with Market Access and Public Policy at local level
- Translate global launch value propositions into locally relevant messaging
- Lead execution of launch campaigns, including promotional materials
- Select effective channels and engagement approaches for each segment
- Represent the voice of the customer for the cluster
- Establish and manage structured VoC programs
- Gather qualitative and quantitative insights
- Translate insights into actionable recommendations
- Synthesize local market insights to inform regional strategy
- Contribute to data-driven decision-making within the IBP Process
- Act as a key interface between cluster and regional teams
- Foster a collaborative, high-performance culture within the team
- Create an inclusive and motivating environment
- Develop team capabilities through coaching and skill-building
- Set clear objectives and performance expectations
- Conduct regular performance reviews and provide feedback
- Support career development through personalized plans
- Lead recruitment activities to attract and retain talent
- Ensure hiring decisions align with organizational needs
- Build effective working relationships across departments
- Act as a key connector between cluster and EMEA organization
Berufserfahrung
5 - 7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – verhandlungssicher
Benefits
Sonstige Vorteile
- Comprehensive Total Rewards program
- Performance-based culture
Boni & Prämien
- Reward and recognition opportunities
Attraktive Vergütung
- Competitive compensation and benefits programs
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BE
HealthcareHeidelberg
BD is a global medical technology company advancing the world of health by designing, engineering, manufacturing, and marketing MedTech products.
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