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BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)
At a global snacking company, architecting holistic brand experiences for Toblerone & World Trade Retail across Paid, Owned, Earned ecosystems, with a focus on social channels. 10+ years digital marketing experience required. Relocation support available.
Anforderungen
- 10+ years of experience in digital marketing
- Passion for digital innovation and emerging technologies
- Efficiency and effectiveness in cost optimization
- Championing business transformation and change management
- Strong leadership skills and ability to inspire teams
- Excellent communication and influencing skills
- Strategic thinker with commercial acumen
Aufgaben
- Set and drive the CX vision and strategy
- Champion the CX purpose across BU brands
- Architect and implement the annual BU CX roadmap
- Design holistic brand experiences across the Paid, Owned, Earned ecosystem
- Focus on social channels for brand experiences
- Ground CX Journeys in culture and integrate latest trends
- Elevate creative and experience excellence
- Partner with brand teams to deliver data-powered creative ideas
- Champion empathy in brand building through personalized communication
- Lead the adoption of Gen AI and next-generation tools
- Apply CX Journey principles to activate key moments for BU brands
- Optimize BU media investment and evolve media mix
- Drive data-led media planning and measurement
- Guide JBP partner and retail investment strategies
- Collaborate with agencies to optimize ROI and compliance
- Lead collaboration with creative and media partners
- Define partnership governance and success metrics
- Drive digital transformation through Global Consumer Digital Strategy
- Develop and implement Consumer Digital Strategy for Toblerone
- Own and manage Owned/Earned channels and influencer strategy
- Perform audits of social media and digital content
- Develop an always-on content calendar for channels
- Manage agencies to ensure high performance against briefs
- Support brand managers in defining comms strategy
- Assist in developing the Digital Transformation agenda
- Collaborate with CX teams for successful strategy implementation
- Provide digital insights to drive data-driven decision making
- Partner with MDS team for effective data and technology strategies
- Support Marketing capability programs
- Oversee collaboration with Creative, Media, and Production agencies
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Sonstige Vorteile
- Relocation support available
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BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)
At a global snacking company, architecting holistic brand experiences for Toblerone & World Trade Retail across Paid, Owned, Earned ecosystems, with a focus on social channels. 10+ years digital marketing experience required. Relocation support available.
Anforderungen
- 10+ years of experience in digital marketing
- Passion for digital innovation and emerging technologies
- Efficiency and effectiveness in cost optimization
- Championing business transformation and change management
- Strong leadership skills and ability to inspire teams
- Excellent communication and influencing skills
- Strategic thinker with commercial acumen
Aufgaben
- Set and drive the CX vision and strategy
- Champion the CX purpose across BU brands
- Architect and implement the annual BU CX roadmap
- Design holistic brand experiences across the Paid, Owned, Earned ecosystem
- Focus on social channels for brand experiences
- Ground CX Journeys in culture and integrate latest trends
- Elevate creative and experience excellence
- Partner with brand teams to deliver data-powered creative ideas
- Champion empathy in brand building through personalized communication
- Lead the adoption of Gen AI and next-generation tools
- Apply CX Journey principles to activate key moments for BU brands
- Optimize BU media investment and evolve media mix
- Drive data-led media planning and measurement
- Guide JBP partner and retail investment strategies
- Collaborate with agencies to optimize ROI and compliance
- Lead collaboration with creative and media partners
- Define partnership governance and success metrics
- Drive digital transformation through Global Consumer Digital Strategy
- Develop and implement Consumer Digital Strategy for Toblerone
- Own and manage Owned/Earned channels and influencer strategy
- Perform audits of social media and digital content
- Develop an always-on content calendar for channels
- Manage agencies to ensure high performance against briefs
- Support brand managers in defining comms strategy
- Assist in developing the Digital Transformation agenda
- Collaborate with CX teams for successful strategy implementation
- Provide digital insights to drive data-driven decision making
- Partner with MDS team for effective data and technology strategies
- Support Marketing capability programs
- Oversee collaboration with Creative, Media, and Production agencies
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Benefits
Sonstige Vorteile
- Relocation support available
Über das Unternehmen
CH10 MDLZ EU GmbH
Branche
Food
Beschreibung
The company leads the future of snacking with a focus on intelligent brand experiences and digital transformation.
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