Dein persönlicher KI-Karriere-Agent
App CRM Manager(m/w/x)
Building data-driven mobile CRM setup and designing push/in-app strategies for an e-pharmacy app. Strong experience with push/in-app platforms (e.g., CleverTap, Braze) required. Flexible EU work location, €100/month kindergarten grant.
Anforderungen
- Several years of hands-on experience in app CRM (ideally e-commerce, digital, or agency environment)
- Strong experience with push/in-app platforms (e.g., CleverTap, Leanplum, Braze, Airship, Batch)
- Strong technical understanding of mobile apps (event tracking, user properties, consent management, data flows)
- Comfort acting as technical advisor/sparring partner for product, engineering, marketing
- Solid analytical skills with KPIs, dashboards, reports (SQL, GA4/Firebase, Fullstory, Looker experience a plus)
- Structured, proactive, clear communication, good stakeholder management skills
- Fluent in English, at least B1 level German
Aufgaben
- Enable teams to run high-quality campaigns.
- Execute complex, technical, or cross-market use cases.
- Build a scalable, reliable, and data-driven mobile CRM setup.
- Improve app engagement and retention.
- Design push and in-app communication strategies.
- Own the app CRM tool and its roadmap.
- Coordinate with Marketing, Product, Engineering, Data, and partners.
- Collaborate on mobile CRM data, consent, and integrations.
- Develop and test app retention strategies and promotions.
- Define standards, best practices, templates, and documentation.
- Own reporting and KPI frameworks.
- Support teams with insights and optimization recommendations.
- Monitor mobile CRM and app engagement trends.
- Translate trends into actionable improvements.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- CleverTap
- Leanplum
- Braze
- Airship
- Batch
- SQL
- GA4
- Firebase
- Fullstory
- Looker
Benefits
Flexibles Arbeiten
- Flexible work location (up to 20 days/year in EU)
Team Events & Ausflüge
- Team events
- Company parties
Kinderbetreuung
- Kindergarten grant (€100/month)
Mentale Gesundheitsförderung
- Anonymous mental health support
Mentoring & Coaching
- Personal and career development
Weiterbildungsangebote
- Internal & external training
Öffi Tickets
- Fully costed Deutschland Ticket
Gesundheits- & Fitnessangebote
- Urban Sports Club membership (M package)
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App CRM Manager(m/w/x)
Building data-driven mobile CRM setup and designing push/in-app strategies for an e-pharmacy app. Strong experience with push/in-app platforms (e.g., CleverTap, Braze) required. Flexible EU work location, €100/month kindergarten grant.
Anforderungen
- Several years of hands-on experience in app CRM (ideally e-commerce, digital, or agency environment)
- Strong experience with push/in-app platforms (e.g., CleverTap, Leanplum, Braze, Airship, Batch)
- Strong technical understanding of mobile apps (event tracking, user properties, consent management, data flows)
- Comfort acting as technical advisor/sparring partner for product, engineering, marketing
- Solid analytical skills with KPIs, dashboards, reports (SQL, GA4/Firebase, Fullstory, Looker experience a plus)
- Structured, proactive, clear communication, good stakeholder management skills
- Fluent in English, at least B1 level German
Aufgaben
- Enable teams to run high-quality campaigns.
- Execute complex, technical, or cross-market use cases.
- Build a scalable, reliable, and data-driven mobile CRM setup.
- Improve app engagement and retention.
- Design push and in-app communication strategies.
- Own the app CRM tool and its roadmap.
- Coordinate with Marketing, Product, Engineering, Data, and partners.
- Collaborate on mobile CRM data, consent, and integrations.
- Develop and test app retention strategies and promotions.
- Define standards, best practices, templates, and documentation.
- Own reporting and KPI frameworks.
- Support teams with insights and optimization recommendations.
- Monitor mobile CRM and app engagement trends.
- Translate trends into actionable improvements.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- CleverTap
- Leanplum
- Braze
- Airship
- Batch
- SQL
- GA4
- Firebase
- Fullstory
- Looker
Benefits
Flexibles Arbeiten
- Flexible work location (up to 20 days/year in EU)
Team Events & Ausflüge
- Team events
- Company parties
Kinderbetreuung
- Kindergarten grant (€100/month)
Mentale Gesundheitsförderung
- Anonymous mental health support
Mentoring & Coaching
- Personal and career development
Weiterbildungsangebote
- Internal & external training
Öffi Tickets
- Fully costed Deutschland Ticket
Gesundheits- & Fitnessangebote
- Urban Sports Club membership (M package)
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Redcare Pharmacy
Branche
Healthcare
Beschreibung
Redcare Pharmacy is Europe’s No.1 e-pharmacy, focused on creating a healthy, collaborative work environment and innovative healthcare solutions.
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