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Account Based Marketing (ABM) Demand Generation Specialist(m/w/x)
Global B2B software demand generation and ABM program execution for data integration. Experience with marketing automation, CRM, and CMS platforms required. 30 vacation days, birthday off, and Christmas bonus.
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Anforderungen
- Degree in Marketing, Communications, Business Administration, or comparable qualification
- Experience in Demand Generation, Digital Marketing, ABM, or Marketing Operations
- Strong understanding of B2B marketing, lead generation, funnels, and ABM strategies
- Experience with marketing automation, CRM, and analytics platforms
- Hands-on experience with CMS platforms (TYPO3, WordPress)
- Ability to create and publish landing pages and web content
- Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices
- Analytical thinking and data-driven campaign optimization
- Strong organizational and communication skills
- Excellent German and English language skills
Aufgaben
- Plan, execute, and optimize demand generation and ABM programs
- Drive pipeline growth and new revenue opportunities globally
- Support integrated campaign development across multiple channels
- Collaborate with internal teams and external agencies on campaign execution
- Monitor campaign performance and optimize conversion rates
- Support lead nurturing and engagement programs with Sales and Marketing
- Execute targeted ABM programs for strategic accounts
- Collaborate with Sales to identify target accounts and engagement opportunities
- Develop personalized content journeys for target accounts
- Coordinate ABM initiatives with various teams and external agencies
- Analyze account engagement, campaign influence, and pipeline contribution
- Support alignment of marketing and sales activities in ABM
- Publish, update, and maintain marketing content in CMS platforms
- Create and build landing pages from existing content
- Optimize website content for lead generation and user experience
- Ensure content quality, consistency, and brand compliance
- Coordinate content updates across global websites and landing pages
- Monitor and analyze campaign and ABM initiative performance
- Create reports on lead generation and pipeline contribution
- Identify optimization opportunities based on performance data
- Support A/B testing and continuous improvement initiatives
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- 30 vacation days
- Extra days off for volunteer work
- Extra day off for birthday
- Christmas bonus
- Subsidy for company pension scheme
- Childcare allowance
- Bike leasing
- Germany ticket
- Tax-free benefits via Edenred
- Private accident insurance
- Digital learning platforms
- Internal and external training offers
- Access to sports and wellness offers
- Health days
- Vaccinations
- Sports groups
- Stress prevention
- Quiet and relaxation room
- Modern work at campus
- Coffee bar
- Free drinks
- Cafeteria
- Summer and winter parties
- Afterworks
- Own band
- Participation in B2Run
- Supportive atmosphere
- Family environment
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens SEEBURGER AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei SEEBURGER AGÜber das Unternehmen
The company is a leading global B2B software provider that integrates IT systems to enhance data processing and digitalization.
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