Diageo Germany GmbH
Customer Marketing Manager(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Hamburg
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
DIDiageo Germany GmbH
Trade/Customer Marketing Manager Whiskey - German Retail(m/w/x)
Hamburg, Lausanne, Wien
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Developing POS brand plans for premium spirits at a leading drinks company. 5+ years in sales/marketing with German retail landscape knowledge required. 30 days vacation, excellent parental leave.
Anforderungen
- Fluent German and English
- 5+ years experience in Sales or Marketing with proven track record
- In-depth understanding of German retailer landscape and FMCG dynamics
- Strong analytical skills (e.g. familiar with NielsenIQ)
- Project management experience
- Excellent communication and collaborator leadership skills
- Problem solver, solution-based teammate, deals with ambiguity, adapts quickly
- Hands-on mentality, independent, structured working style
- Strong presentation skills to win and engage Commercial Teams
- Fluent spoken and written German and English
Aufgaben
- Develop and manage brand campaigns
- Direct go-to-market strategies at POS
- Translate shopper and retailer needs into POS brand plans
- Contribute to Diageo’s financial and market share goals
- Own end-to-end customer marketing for big retailer in Germany and Whisky category
- Shape category growth through standout execution
- Act as commercial business partner in matrix organization
- Employ transparency and strategic methods to attract collaborators
- Understand and assess customer and shopper needs and trends
- Define brand and customer POS strategy
- Set execution targets with Commercial Execution and Marketing teams
- Implement integrated 360-degree POS activations
- Orchestrate commercial activation elements
- Develop materials and POS solutions
- Conduct cross-functional briefings with key accounts, field sales, and agency partners
- Manage budgets with authority and efficiency
- Lead external shopper marketing agencies
- Develop data-driven concepts to elevate shopper engagement
- Review POS executions and results
- Derive improvement opportunities
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- NielsenIQ
Benefits
Mehr Urlaubstage
- 30 days of vacation
Großzügige Elternzeit
- Excellent parental leave policy
Modernes Büro
- Office with a view
Flexibles Arbeiten
- Flexibility for wellbeing and balance
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Diageo Germany GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Noch nicht perfekt?
- Diageo Germany GmbH
Senior Brand Manager Whisky DACH(m/w/x)
Vollzeitnur vor OrtSeniorHamburg - Diageo Germany GmbH
Head of Off Trade/Retail Germany(m/w/x)
Vollzeitnur vor OrtManagementHamburg - Diageo Germany GmbH
National Field Sales Manager On Trade Germany(m/w/x)
Vollzeitnur vor OrtSeniorHamburg - Diageo Germany GmbH
National Key Account Manager Cash & Carry(m/w/x)
Vollzeitnur vor OrtSeniorHamburg
DIDiageo Germany GmbH
Trade/Customer Marketing Manager Whiskey - German Retail(m/w/x)
Hamburg, Lausanne, Wien
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Developing POS brand plans for premium spirits at a leading drinks company. 5+ years in sales/marketing with German retail landscape knowledge required. 30 days vacation, excellent parental leave.
Anforderungen
- Fluent German and English
- 5+ years experience in Sales or Marketing with proven track record
- In-depth understanding of German retailer landscape and FMCG dynamics
- Strong analytical skills (e.g. familiar with NielsenIQ)
- Project management experience
- Excellent communication and collaborator leadership skills
- Problem solver, solution-based teammate, deals with ambiguity, adapts quickly
- Hands-on mentality, independent, structured working style
- Strong presentation skills to win and engage Commercial Teams
- Fluent spoken and written German and English
Aufgaben
- Develop and manage brand campaigns
- Direct go-to-market strategies at POS
- Translate shopper and retailer needs into POS brand plans
- Contribute to Diageo’s financial and market share goals
- Own end-to-end customer marketing for big retailer in Germany and Whisky category
- Shape category growth through standout execution
- Act as commercial business partner in matrix organization
- Employ transparency and strategic methods to attract collaborators
- Understand and assess customer and shopper needs and trends
- Define brand and customer POS strategy
- Set execution targets with Commercial Execution and Marketing teams
- Implement integrated 360-degree POS activations
- Orchestrate commercial activation elements
- Develop materials and POS solutions
- Conduct cross-functional briefings with key accounts, field sales, and agency partners
- Manage budgets with authority and efficiency
- Lead external shopper marketing agencies
- Develop data-driven concepts to elevate shopper engagement
- Review POS executions and results
- Derive improvement opportunities
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- NielsenIQ
Benefits
Mehr Urlaubstage
- 30 days of vacation
Großzügige Elternzeit
- Excellent parental leave policy
Modernes Büro
- Office with a view
Flexibles Arbeiten
- Flexibility for wellbeing and balance
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Diageo Germany GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
Diageo Germany GmbH
Branche
Food
Beschreibung
The company is the world’s leading premium drinks company, selling over 200 brands in nearly 180 countries.
Noch nicht perfekt?
- Diageo Germany GmbH
Customer Marketing Manager(m/w/x)
Vollzeitnur vor OrtBerufserfahrenHamburg - Diageo Germany GmbH
Senior Brand Manager Whisky DACH(m/w/x)
Vollzeitnur vor OrtSeniorHamburg - Diageo Germany GmbH
Head of Off Trade/Retail Germany(m/w/x)
Vollzeitnur vor OrtManagementHamburg - Diageo Germany GmbH
National Field Sales Manager On Trade Germany(m/w/x)
Vollzeitnur vor OrtSeniorHamburg - Diageo Germany GmbH
National Key Account Manager Cash & Carry(m/w/x)
Vollzeitnur vor OrtSeniorHamburg