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Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web)(m/w/x)
Owning web acquisition outcomes for offline retailers, collaborating on SEO initiatives with designers and engineers. Experience driving user acquisition and understanding common Marketing Technologies required. Option to work from abroad, up to 20% mobile work.
Anforderungen
- Experience in driving user acquisition
- Understanding of common Marketing Technologies
- Adaptability in experiment-driven environments
- Data-based decision making skills
- Skill in data-driven opportunity identification
- Ability to evaluate strategic opportunities
- Alignment with company product strategy
- Capability to evaluate ROI
- Excellent communication for diverse audiences
- Practical understanding of AI potential
- Experience managing headless CMS systems
- Fluency in English
- 80% weekly on-site presence
- Bachelor's degree
Aufgaben
- Own business outcomes for the web acquisition domain
- Collaborate with designers and engineers on SEO initiatives
- Align team activities with overarching goals and OKRs
- Translate strategy into prioritized roadmaps and user stories
- Identify opportunities through data analysis and market research
- Define use cases and clear acceptance criteria
- Formulate and test hypotheses to measure initiative outcomes
- Coordinate with other product managers to ensure alignment
- Onboard the marketing team to internal tools
- Optimize marketing workflows through automation and process improvements
- Support mobile marketing with tracking and attribution solutions
- Monitor KPIs across the entire acquisition funnel
- Provide structured updates and transparent prioritization to leadership
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
- Französisch – Grundkenntnisse
Tools & Technologien
- Google Search Console
- Screaming Frog
- Adjust
- Sistrix
- Headless CMS
Benefits
Flexibles Arbeiten
- Up to 20% mobile work
- Option to work from abroad
Weiterbildungsangebote
- Professional development support
Lockere Unternehmenskultur
- Feedback culture
Sonstige Vorteile
- Equal opportunity workplace
- Roof terrace
Mentale Gesundheitsförderung
- Mental health app access
Gesundheits- & Fitnessangebote
- On-site gym
- Urban Sports Club subsidy
Betriebliche Altersvorsorge
- Corporate pension scheme
Fokus auf Nachhaltigkeit
- Sustainability projects engagement
Mehr Urlaubstage
- Annual holiday increase
- Leave for special occasions
Modernes Büro
- Zen Rooms
Gratis oder Vergünstigte Mahlzeiten
- Free lunch
Snacks & Getränke
- Free drinks and snacks
- Healthy breakfasts
Team Events & Ausflüge
- Regular team events
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Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web)(m/w/x)
Owning web acquisition outcomes for offline retailers, collaborating on SEO initiatives with designers and engineers. Experience driving user acquisition and understanding common Marketing Technologies required. Option to work from abroad, up to 20% mobile work.
Anforderungen
- Experience in driving user acquisition
- Understanding of common Marketing Technologies
- Adaptability in experiment-driven environments
- Data-based decision making skills
- Skill in data-driven opportunity identification
- Ability to evaluate strategic opportunities
- Alignment with company product strategy
- Capability to evaluate ROI
- Excellent communication for diverse audiences
- Practical understanding of AI potential
- Experience managing headless CMS systems
- Fluency in English
- 80% weekly on-site presence
- Bachelor's degree
Aufgaben
- Own business outcomes for the web acquisition domain
- Collaborate with designers and engineers on SEO initiatives
- Align team activities with overarching goals and OKRs
- Translate strategy into prioritized roadmaps and user stories
- Identify opportunities through data analysis and market research
- Define use cases and clear acceptance criteria
- Formulate and test hypotheses to measure initiative outcomes
- Coordinate with other product managers to ensure alignment
- Onboard the marketing team to internal tools
- Optimize marketing workflows through automation and process improvements
- Support mobile marketing with tracking and attribution solutions
- Monitor KPIs across the entire acquisition funnel
- Provide structured updates and transparent prioritization to leadership
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
- Französisch – Grundkenntnisse
Tools & Technologien
- Google Search Console
- Screaming Frog
- Adjust
- Sistrix
- Headless CMS
Benefits
Flexibles Arbeiten
- Up to 20% mobile work
- Option to work from abroad
Weiterbildungsangebote
- Professional development support
Lockere Unternehmenskultur
- Feedback culture
Sonstige Vorteile
- Equal opportunity workplace
- Roof terrace
Mentale Gesundheitsförderung
- Mental health app access
Gesundheits- & Fitnessangebote
- On-site gym
- Urban Sports Club subsidy
Betriebliche Altersvorsorge
- Corporate pension scheme
Fokus auf Nachhaltigkeit
- Sustainability projects engagement
Mehr Urlaubstage
- Annual holiday increase
- Leave for special occasions
Modernes Büro
- Zen Rooms
Gratis oder Vergünstigte Mahlzeiten
- Free lunch
Snacks & Getränke
- Free drinks and snacks
- Healthy breakfasts
Team Events & Ausflüge
- Regular team events
Über das Unternehmen
Bonial International GmbH
Branche
Marketing
Beschreibung
The company is a digital advertising partner for offline businesses, supporting retailers in their marketing activities.
Noch nicht perfekt?
- LIQID
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Vollzeitmit HomeofficeSeniorBerlin, München - Intercom
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Vollzeitmit HomeofficeBerufserfahrenBerlin - Aroundhome
Senior Product Manager - Partner Platform(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - Dr. Ansay Ltd.
Senior Product Manager E-Commerce Experience(m/w/x)
VollzeitRemoteSeniorBerlin, Wien