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FAFamly

Senior Martech & Data Manager(m/w/x)

Berlin
VollzeitVor OrtSenior

Designing marketing data models and real-time data flows for a digital solution simplifying daycare processes. Server-side tracking and conversion APIs experience required. Direct revenue impact, with focus on AI fluency and innovation.

Anforderungen

  • Proven track record
  • Data structure cracking and automated reporting for decision-making
  • Experience with server-side tracking, conversions APIs, and privacy/tracking solutions
  • Ability to translate between technical and non-technical teams
  • Experience shipping projects that improve marketing performance at scale
  • AI fluency and innovation obsession
  • Ability to scale work using tools like Claude, N8N, Make
  • Interest in AI/ML solutions for marketing improvements
  • Coding/scripting skills for prototyping and technical feasibility evaluation
  • Background in marketing with technical affinity (GTM, data models, tracking) or engineer/analyst background with interest in marketing business context and revenue impact
  • Deep GTM expertise (server-side implementations, custom JavaScript, complex tracking)
  • GA4 mastery (data model, BigQuery integration, advanced configurations)
  • Ad platform integrations experience (Meta Conversions API, Google Ads offline/enhanced conversions)
  • HubSpot or similar MAP experience (workflow automation, data management, integrations)
  • Data fundamentals (SQL, database design, data modeling concepts)
  • Privacy & compliance knowledge (GDPR, CCPA, cookie consent, first-party data)
  • APIs & integrations comfort (webhooks, API documentation, integration patterns)
  • Ability to explain complex technical concepts to non-technical stakeholders
  • Ability to write clear technical specifications for data engineers
  • Ability to create effective and utilized documentation
  • Solution-oriented, proactive, and self-unblocking
  • Curiosity and critical questioning (e.g., tracking methods)
  • Ability to ship and iterate (pragmatic implementation)
  • Systems thinking (building frameworks, not one-off solutions)
  • Obsession with leverage and scalable solutions
  • Contagious curiosity and enthusiasm for new tools
  • GitHub with side projects or martech knowledge blog
  • Experience navigating iOS 14.5/privacy regulations for measurement
  • Active participation in martech communities and problem-solving
  • Experience building internal tools or Chrome extensions for workflow
  • Examples of technical projects unstuck via creative problem-solving
  • Bachelor's degree

Aufgaben

  • Design complete marketing data models
  • Define data structures, taxonomies, and schemas
  • Architect data flows for real-time optimization
  • Partner with data engineers
  • Specify marketing data requirements
  • Document all data architecture
  • Own and optimize the complete martech stack
  • Implement advanced tracking solutions
  • Build and maintain system integrations
  • Troubleshoot technical issues
  • Maintain critical infrastructure uptime
  • Build dashboards and measurement frameworks
  • Design accurate marketing attribution models
  • Create data structures for rapid experimentation
  • Translate business questions into technical requirements
  • Monitor data quality
  • Govern data quality
  • Evaluate and implement AI tools
  • Build marketing automation workflows
  • Stay current with martech trends
  • Introduce martech innovations
  • Act as a cross-functional liaison
  • Translate marketing needs into technical specifications
  • Explain technical constraints clearly
  • Drive cross-functional projects to completion

Berufserfahrung

  • ca. 4 - 6 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Claude
  • N8N
  • Make
  • JavaScript
  • GA4
  • BigQuery
  • Meta Conversions API
  • Google Ads
  • HubSpot
  • SQL
  • GitHub

Benefits

Sonstige Vorteile

  • Real ownership
  • Direct revenue impact

Lockere Unternehmenskultur

  • Autonomy and trust

Weiterbildungsangebote

  • Learning and growth opportunities

Sinnstiftende Arbeit

  • Meaningful work
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Famly erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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