Dein persönlicher KI-Karriere-Agent
Global creator marketing strategy development and execution for a social media platform. 10+ years creator marketing and 3+ years team leadership required. Focus on TikTok, Instagram, and YouTube platform mechanics.
Deine Match-Analyse
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Anforderungen
- 10+ years creator/influencer/cultural marketing
- 3+ years leading high-performing teams
- Deep social understanding for shareability drivers
- Understanding of platform mechanics (TikTok, Instagram, YouTube)
- Intuitive eye for visual storytelling and curation
- Impeccable attention to detail
- Confident presenting ideas cross-functionally
- Confident presenting ideas to senior leadership
- Confident working with Creators
- Experience shaping ideas with Creators
- Knowing when to let go of control with Creators
- Instilling creator ethos with team members
- Partnering with creator marketing agencies
- Partnering with creator marketing platforms
- Briefing creator partners
- Sourcing creator partners
- Measuring creator partners
- Collaboration with cross-functional teams
- Collaboration with social media teams
- Collaboration with paid social teams
- Collaboration with legal teams
- Collaboration with finance teams
- Developing creator-led initiatives
- Scaling creator-led initiatives
- Strategy and concepting for initiatives
- Execution of initiatives
- Optimization of initiatives
- Organized
- Understanding of sportswear landscape
- Curiosity to shape sports and culture
Aufgaben
- Build and implement a cohesive Creator strategy
- Elevate sourcing, briefing, and directing Creators
- Deliver entertaining and interesting on-brand assets efficiently
- Lead an engaged team of Specialists
- Inspire new thinking and ideas for the team
- Set the vision for the Creator Marketing team
- Establish a commissioning framework for diverse creators
- Define content pillars and themes across verticals
- Spot emerging creators, subcultures, and platform shifts
- Mobilize creators to capitalize on cultural moments
- Establish clear KPIs for creator initiatives
- Analyze performance data to optimize spend and creator selection
- Support paid media in achieving their goals
- Educate teams on working with Creators
- Ensure content meets brand aesthetic standards
- Maintain the creator's unique, authentic voice
- Steer and guide stakeholders at all levels
- Challenge the status quo with an innovation approach
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
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The company is the fastest-growing sportswear brand, focused on creating winning digital products and campaigns.
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