Beschreibung

As a Senior Growth Marketing Manager, you will take charge of the B2B growth funnel, planning and executing campaigns while collaborating with teams to drive lead generation and optimize conversion rates across various channels.

Anforderungen

• •At least 5 years of experience in Growth, Demand Gen, or Performance Marketing
• •Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• •Experience with email and CRM marketing (HubSpot)
• •Data-driven decision-making and improvement of tracking, dashboards, and reporting
• •Empathy with target audience and ability to translate insights into campaigns
• •Curiosity, willingness to learn, and desire to take ownership
• •Clear communication in English and German

Aufgaben

• •Plan and optimize multi-channel campaigns
• •Build landing pages and conversion funnels
• •Run data-driven experiments for lead generation
• •Collaborate with Sales, Product, and Revenue Operations
• •Translate customer insights into high-performing campaigns
• •Manage budgeting and forecasting for campaigns
• •Optimize ROI for marketing initiatives
• •Own the Marketing CRM and automate email flows
• •Drive conversions through smart segmentation and personalization
• •Create and optimize targeted landing pages
• •Experiment with messaging, content, and CTAs
• •Identify and address funnel leaks to boost conversion rates
• •Develop hypotheses and run structured tests
• •Analyze results using Google Analytics 4
• •Scale successful measures across channels
• •Refine ICP and personas in collaboration with Sales
• •Support target account strategies and ABM campaigns
• •Introduce new marketing tools and approaches
• •Improve processes and collaborate with freelancers or agencies

Tools & Technologien

Benefits