Performance Marketing & Paid Social Campaign Specialist(m/w/x)

Beschreibung

You will drive global growth by planning and optimizing paid social and search campaigns, using data-driven insights and cross-team collaboration to maximize the company's digital impact.

Anforderungen

• •Degree in Marketing, Communications, Business, Digital Media, or related field
• •Up to 2 years experience in digital or performance marketing
• •Basic knowledge of search engine marketing and paid social platforms
• •B2B or industrial machinery market experience as an advantage
• •Familiarity with digital analytics tools
• •Strong interest in performance-driven marketing
• •Detail-oriented and analytical mindset
• •Strong organizational skills
• •Ability to work in international, cross-functional environments
• •Fluency in English (written and spoken)
• •German language skills as a plus

Aufgaben

• •Plan and launch global performance marketing campaigns
• •Set up search, display, and social advertisements
• •Adapt campaign content and targeting for local markets
• •Optimize paid campaigns through bidding and creative adjustments
• •Conduct A/B tests to improve campaign performance
• •Collaborate with agencies on creative enhancements
• •Track KPIs, conversions, and lead quality
• •Analyze campaign data to provide actionable insights
• •Prepare and present detailed performance reports
• •Coordinate with internal teams and external partners
• •Share marketing best practices across the organization

Tools & Technologien

Benefits