Beschreibung

As a Performance Marketing Manager, you will create and optimize data-driven digital campaigns that resonate with international audiences. This role involves analyzing performance metrics, collaborating with various teams, and driving impactful growth strategies.

Anforderungen

• •Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• •Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• •Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• •Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• •Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
• •Ability to brief, evaluate, and iterate on ad creatives to improve performance
• •Proactive, curious, and eager to learn

Aufgaben

• •Own and scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
• •Align campaigns with business objectives and tailor them to local markets
• •Manage budgets, forecasts, and pacing to maximize return on ad spend
• •Develop and run A/B tests on creatives, landing pages, and audience strategies
• •Analyze campaign performance using GA4, Looker, and channel dashboards
• •Turn insights into actionable recommendations
• •Collaborate with product marketing, creative, web, and local teams
• •Ensure message and funnel consistency across channels
• •Report on KPIs such as CPA, LTV, ROAS, and CR
• •Drive regular performance reviews with stakeholders
• •Transform data and insights into decisions impacting business growth
• •Solve problems through experimentation, iteration, and optimization
• •Build user-centric campaigns in collaboration with creative and marketing teams
• •Stay updated on performance trends, platform updates, and growth strategies
• •Take ownership of channels and drive them forward with autonomy

Tools & Technologien

Benefits