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GEGetYourGuide

Paid Search Lead (Ad Asset Intelligence & Automation)(m/w/x)

Berlin
Vollzeitmit HomeofficeSenior
Jetzt bewerben

Defining roadmap for Paid Search content strategy and advancing creative automation for ad asset superiority. 5-7 years performance marketing experience required. Hybrid working, annual personal growth budget.

Anforderungen

  • Degree in economics, marketing, statistics, computer science, or similar quantitative discipline
  • 5-7 years of experience in performance marketing, solid expertise in Paid Search, strategic initiatives at scale
  • Track record of owning domain/roadmap, delivering measurable outcomes through cross-functional leadership
  • Deep understanding of Google Ads creative systems (RSA architecture, auto-created ads, ad customizers, dynamic creative optimization, API integrations)
  • Experience orchestrating cross-functional initiatives with internal and external stakeholders
  • Ability to identify emerging trends in ad creative, automation, GenAI, translating into competitive strategies
  • Strong critical thinking for evaluating creative control vs. automation efficiency, resolving conflicting priorities
  • Expertise in defining experimentation frameworks and innovation governance
  • Fluent in discussing key marketing KPIs and creative performance metrics
  • Comfortable working with large datasets, analyzing creative performance patterns. SQL skills are a plus.
  • Understanding of LLM-based creative generation and AI readiness in Paid Search optimization
  • Ability to digest complex technical requirements (LLM prompting, fine-tuning, asset pipeline architecture, creative quality scoring) and translate into strategic direction
  • Excellent command of written and spoken English

Aufgaben

  • Define roadmap for Paid Search content strategy
  • Advance creative automation for ad asset superiority
  • Balance automation speed with quality control and brand safety
  • Identify emerging trends in ad creation and GenAI integration
  • Translate trends into GetYourGuide-specific opportunities
  • Align with platform partners for ad format evolution
  • Shape RSA strategy around platform shifts
  • Act as strategic stakeholder between Performance, Product, and Data Science teams
  • Ensure optimization tools adapt to Google's ad creation landscape
  • Maintain GetYourGuide's quality standards
  • Conduct analysis of ad creative performance and platform dynamics
  • Create scalable processes for asset library management
  • Implement creative quality control and brand safety governance

Berufserfahrung

  • 5 - 7 Jahre

Ausbildung

  • Bachelor-Abschluss

Sprachen

  • Englisch – verhandlungssicher

Tools & Technologien

  • Google Ads
  • Paid Search
  • RSA architecture
  • API integrations
  • GenAI
  • LLM
  • SQL

Benefits

Flexibles Arbeiten

  • Hybrid working approach
  • Work from anywhere (30 days/year)

Sonstige Zulagen

  • Annual personal growth budget

Mentoring & Coaching

  • Mentorship programs

Team Events & Ausflüge

  • Quarterly team events
  • Yearly company-wide events

Öffi Tickets

  • Monthly transportation budget

Gesundheits- & Fitnessangebote

  • Monthly fitness budget
  • Health and wellness benefits

Mitarbeiterrabatte

  • Discounts on activities

Weiterbildungsangebote

  • Language reimbursement program
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens GetYourGuide erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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