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MEMediaMarktSaturn Retail Group

Manager Brand & Marketing Planning(m/w/x)

München, Ingolstadt
Vollzeitmit HomeofficeBerufserfahren
AI/ML

Global brand strategy and digital activation planning for omnichannel consumer electronics. Several years of global brand and digital planning experience required. Opportunity to shape platform's future, flexible hours, partial remote work.

Anforderungen

  • Several years of experience in global brand and marketing planning
  • Proven digital planning experience
  • Excellent structuring and synthesis skills
  • Ability to translate strategy into marketing and channel plans
  • Convert consumer and market insights into activation strategies
  • Ability to guide and challenge creative and media agencies
  • Sharp business logic and financial mindset
  • Solid understanding of media planning and measurement
  • Digital channels and platforms understanding
  • Hands-on and analytical approach
  • Impact-driven with a can-do approach
  • Excellent stakeholder management skills
  • Ability to build consensus and manage conflicts
  • Strong moderation and facilitation skills
  • Structured project management skills
  • Experience with project management tools
  • End-to-end project ownership
  • Cultural awareness
  • Experience working in an international environment
  • Trend sensitivity and openness to leverage AI
  • Ability to shape future-leading approaches
  • Fluent German (minimum C1)
  • Fluent English (minimum C1)

Aufgaben

  • Lead global Brand & Marketing strategy and guidelines
  • Provide functional leadership to country Marketing directors and brand experts
  • Translate consumer insights into effective activation plans
  • Size and prioritize future growth audiences
  • Define brand positioning in a digital environment
  • Operate at the intersection of brand, media, creativity, and digital innovation
  • Develop best-in-class briefs
  • Orchestrate digital-first activations from planning to post-evaluation
  • Own and evolve global brand and marketing planning
  • Translate corporate strategy into clear, prioritized global and local plans
  • Lead global planning cycles (annual, activity, scenario)
  • Align global and local plans from objectives to channel-level execution
  • Develop and enhance global measurement and KPI frameworks
  • Monitor and report planning KPIs, budgets, and efficiency
  • Monitor marketing and media trends, platforms, and technologies
  • Transform insights into tangible pilots and actionable playbooks
  • Act as key interface between global strategy, finance, markets, and execution teams
  • Partner with brand experts across 11 countries
  • Facilitate co-creation, constructive challenge, and alignment
  • Lead workshops, trade-offs, and senior decision-making forums
  • Lead cross-functional projects with defined milestones, stakeholders, and outcomes

Berufserfahrung

  • ca. 1 - 4 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Deutschverhandlungssicher
  • Englischverhandlungssicher

Benefits

Flexibles Arbeiten

  • Flexible working hours
  • Partial remote work
  • Mobile work (50/50)

Sinnstiftende Arbeit

  • Opportunity to shape future of platform
  • Significant responsibility

Lockere Unternehmenskultur

  • International expert team
  • Open corporate culture
  • Teamwork

Sonstige Vorteile

  • Attractive workplace in Munich

Mehr Urlaubstage

  • 30 days vacation

Betriebliche Altersvorsorge

  • Company pension plan

Mitarbeiterrabatte

  • Employee discount

Gesundheits- & Fitnessangebote

  • Fitness collaborations

Weiterbildungsangebote

  • Training and education
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens MediaMarktSaturn Retail Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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