A2MAC1
Global Product Marketing Content Specialist(m/w/x)
Vollzeitnur vor OrtBerufserfahren
München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
AUAutoScout24
Lead Product Marketing Manager (B2B)(m/w/x)
München
VollzeitVor OrtSenior
AI/ML
Data Science
Nejo KI-Zusammenfassung
Developing B2B product marketing strategies and campaigns for European markets. 5+ years B2B product marketing experience in digital platforms, SaaS, or automotive-tech required. Culture of growth, tools, training, and support.
Anforderungen
- 5+ years B2B product marketing experience
- Experience in digital platforms, marketplaces, SaaS, or automotive-tech
- Strong positioning and messaging instinct
- Ability to translate complex products into clear customer value
- Proven cross-functional collaboration with Product, Sales, Marketing
- Data-driven and KPI-focused
- Experience in analytics and performance tracking
- Comfortable using Figma for collaboration
- Comfortable using AI tools to enhance marketing
- Familiarity with Salesforce Marketing Cloud, CMS tools, QuickSight is a plus
- Structured way of working
- Independent way of working
- Able to operate in integrated, cross-functional environment
- Strong communication skills
- Confidence working with senior stakeholders
- Fluent in English
- German is a plus
Aufgaben
- Develop marketing strategies and market positioning for B2B products
- Create clear and differentiated narratives for dealer audience
- Plan and execute product marketing campaigns across European markets
- Ensure consistent and high-impact campaign activation
- Translate product features into compelling value propositions
- Simplify and clarify complex topics for commercial effectiveness
- Establish clear standards and best practices for product marketing
- Collaborate with Product to understand upcoming features
- Shape market positioning and dealer-facing narratives
- Drive alignment between Product, Marketing, and Sales
- Derive customer, market, and performance insights
- Refine messaging and campaign effectiveness
- Build scalable playbooks and messaging frameworks
- Enable efficient and consistent product marketing execution
- Run experiments and measure impact
- Optimize activities against business and commercial KPIs
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- Google Analytics
- Figma
- ChatGPT
- Salesforce Marketing Cloud
- Contentful
- QuickSight
Benefits
Sonstige Vorteile
- Culture of growth
Mentoring & Coaching
- Tools, training, and support
- Reach your potential
Weiterbildungsangebote
- Learn new skills
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens AutoScout24 erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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Lead Product Marketing Manager (B2B)(m/w/x)
München
VollzeitVor OrtSenior
AI/ML
Data Science
Nejo KI-Zusammenfassung
Developing B2B product marketing strategies and campaigns for European markets. 5+ years B2B product marketing experience in digital platforms, SaaS, or automotive-tech required. Culture of growth, tools, training, and support.
Anforderungen
- 5+ years B2B product marketing experience
- Experience in digital platforms, marketplaces, SaaS, or automotive-tech
- Strong positioning and messaging instinct
- Ability to translate complex products into clear customer value
- Proven cross-functional collaboration with Product, Sales, Marketing
- Data-driven and KPI-focused
- Experience in analytics and performance tracking
- Comfortable using Figma for collaboration
- Comfortable using AI tools to enhance marketing
- Familiarity with Salesforce Marketing Cloud, CMS tools, QuickSight is a plus
- Structured way of working
- Independent way of working
- Able to operate in integrated, cross-functional environment
- Strong communication skills
- Confidence working with senior stakeholders
- Fluent in English
- German is a plus
Aufgaben
- Develop marketing strategies and market positioning for B2B products
- Create clear and differentiated narratives for dealer audience
- Plan and execute product marketing campaigns across European markets
- Ensure consistent and high-impact campaign activation
- Translate product features into compelling value propositions
- Simplify and clarify complex topics for commercial effectiveness
- Establish clear standards and best practices for product marketing
- Collaborate with Product to understand upcoming features
- Shape market positioning and dealer-facing narratives
- Drive alignment between Product, Marketing, and Sales
- Derive customer, market, and performance insights
- Refine messaging and campaign effectiveness
- Build scalable playbooks and messaging frameworks
- Enable efficient and consistent product marketing execution
- Run experiments and measure impact
- Optimize activities against business and commercial KPIs
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
- Deutsch – Grundkenntnisse
Tools & Technologien
- Google Analytics
- Figma
- ChatGPT
- Salesforce Marketing Cloud
- Contentful
- QuickSight
Benefits
Sonstige Vorteile
- Culture of growth
Mentoring & Coaching
- Tools, training, and support
- Reach your potential
Weiterbildungsangebote
- Learn new skills
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens AutoScout24 erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
AutoScout24
Branche
Automotive
Beschreibung
The company is a high-growth organization in the digital automotive marketplace.
Noch nicht perfekt?
- A2MAC1
Global Product Marketing Content Specialist(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMünchen - Helsing
Product Marketing Manager(m/w/x)
Vollzeitnur vor OrtManagementMünchen - SupplyOn AG
Product Marketing Expert - Supply Chain & Procurement(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - SAP Fioneer
Divisional Marketing Manager Finance(m/w/x)
Vollzeitnur vor OrtSeniorMünchen - Dennemeyer Octimine GmbH
Product Marketing Manager(m/w/x)
Vollzeitnur vor OrtBerufserfahrenMünchen