Proton
Head of Product Marketing (B2B) (m/w/x)
Vollzeitnur vor OrtBerufserfahren
Genf, Zürich
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Defining category-level positioning for AI-native sourcing platform. 4+ years B2B SaaS marketing experience required. Messaging framework ownership, launch planning for product milestones.
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Anforderungen
- 4+ years B2B SaaS marketing experience
- Meaningful time in product marketing or positioning roles
- Experience at high-growth startup or scale-up
- Experience in Procurement software space
- Defining category-level positioning
- Defining competitive differentiation in complex markets
- Translating product capability into buyer narratives
- Distilling roadmap into resonant messaging
- Designing integrated B2B campaigns
- Executing integrated B2B campaigns across channels
- Strong digital marketing fundamentals
- SEO knowledge
- AI search visibility optimization
- Google Ads knowledge
- Analytical rigor to tie marketing to revenue
- Experience briefing external partners
- Experience managing external partners
- Orchestrating a lean creative network
- Comfort operating with founders at peer level
- Operating in low-bureaucracy environment
- Operating in high-agency environment
- Operating at positioning and narrative level
- Willingness to roll up sleeves and get output across line
- Ability to work without a defined playbook
- Deep care for quality and tone
- Holding high bar for marketing output
- High agency
- Taking initiative
- Owning outcomes
- Flagging problems early
- Keeping stakeholders aligned without bureaucracy
- Knowing when to invest and hold back
- Measuring marketing by business impact
- Excellent written communication skills in English
- Excellent verbal communication skills in English
Aufgaben
- Partner with leadership to build and refine company and product positioning
- Define what Archlet stands for, replaces, and why now
- Own and evolve the messaging framework for sales and product
- Translate new product capabilities into go-to-market messaging
- Own launch planning for significant product milestones
- Equip sales with necessary assets
- Own the website end-to-end, including positioning, copy, structure, and optimization
- Drive qualified inbound through SEO, AI search visibility, and Google Ads
- Evolve the channel mix based on performance
- Build content and thought leadership engine
- Create point-of-view pieces and category-level content
- Develop editorial content that compounds authority
- Drive customer marketing by turning outcomes into proof
- Create case studies and reference stories
- Manage ongoing customer communications to deepen engagement
- Own the Archlet brand and ensure consistent expression across touchpoints
- Ensure high-quality brand expression across web, events, sales collateral, social, and PR
- Source and brief external partners for design, PR, content, and web development
- Manage marketing projects end-to-end, from brief to delivery
- Track and report on marketing's contribution to pipeline and revenue
- Represent marketing in leadership conversations as a strategic voice
Berufserfahrung
4 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Tools & Technologien
SEOGoogle AdsLLM
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Nejo hat diesen Job automatisch von der Website des Unternehmens Archlet erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei ArchletÜber das Unternehmen
AR
ProcurementZürich
Archlet is the market leader in AI for enterprise sourcing, providing an AI-native platform that enhances sourcing efficiency and transparency.
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